Salesforce is typically utilized by businesses in hopes of changing customer service by streamlining workflows and boosting overall efficiency. However, many businesses fall short of completing the initial set-up, and treat Salesforce as a mere CRM tool, rather than maximizing its full capabilities. The true worth of Salesforce isn't in its basic setup, but rather how it's customized as well as integrated and optimized to meet business objectives. This is the point where Salesforce consulting and implementation play vital roles, helping companies move beyond "using Salesforce" to truly "leveraging Salesforce" for measurable results.