Tracie Crites

Tracie Crites is the Chief Marketing Officer of Heavy Equipment Appraisal, where she has driven the brand's growth through her expertise in marketing strategy and dedication to transparency. With over a decade in leadership, Tracie ensures clients understand the company’s commitment to unbiased, dealer-independent valuations, distinguishing Heavy Equipment Appraisal in the industry. Known for her approachable communication style, Tracie created resources like the “Equipment Appraisal 101 Infographic” to demystify complex valuation topics for clients. Her impactful work solidifies trust and credibility in the heavy equipment appraisal landscape.