For uniforms and fashion as well, personalization is not a luxury anymore, it's a requirement. People want to be able to define themselves.
Uniform patches have not lost their relevance over the decades since they have purposes more than aesthetic.
The branding of a team can be subtle or visual heavy. It is often discreet. It's a quiet addition to garments, jackets and other gear.
The world of branding today is beyond a catchphrase or a logo, it is an identity that is threaded through every detail of your experience and product.