Medium-sized SaaS companies have more customers than small businesses and can afford to employ a few more people on their SaaS marketing teams than smaller businesses.However, they cannot hire enough people to warrant getting multiple people for specific roles, such as account managers or customer success managers (CSMs).Most companies of this size use a hybrid approach, where one person at the top oversees all aspects of marketing but doesn’t necessarily have the time or specialized skills to do everything themselves.

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