Choosing the right background for your jewelry photography is essential to conveying the right message for your brand. Depending on the type of jewelry you have and the message you want to convey, you can choose a background that will best showcase your products.

Why focus on the background?

Not many brands give attention to this crucial element in product photography. The fact that you are here means you do know better. Thousands of people will come across your website from different sources. Each of these visitors will rely only on your product's image to decide if they should trust your product.

Your product's background is just one part of the big picture. But it's an important one nonetheless because it will be one of the first things that your target audience notices. And depending on what kind of background you use, it can say a lot about your brand. Make sure you pick something that will resonate with your audience and convey the right message. After all, studies show that nearly three-quarters of eCommerce shoppers make their decisions based on product photos.

Here are some of the best backgrounds you can try in jewelry photography -

1. White background

When it comes to product photos, a white background is your best bet. This is especially true if you're hosting your products on another website. Using a white backdrop for your product photoshoot will make the editing process much simpler. You can also invest in a lightbox from Amazon to save time in the long run.

2. Classic black background

When shooting jewelry with a black background, you will ideally only need two flashes to avoid glares. Remember to clean the jewelry before the shoot. The distance between the product and the background should not be less than 1m to prevent the light from the flash from lighting up the background.

3. Gray

If you're going for something understated, you don't have to confine yourself to black or white backgrounds – gray can be a great option, too. It's neutral enough to let the jewelry take center stage but can still highlight its features. Plus, if you're advertising brightly-colored stones, a gray background can make them really pop.

Of course, you don't have to start from scratch – DoMyShoot has plenty of ready-made banners to choose from. And to save you even more time, we'll highlight the most popular product backgrounds so you can quickly pick something that's on-trend.

4. Fabric

If you want your jewelry to look elegant on a budget, consider using a satin material fabric. You can arrange the fabric in different ways. Avoid too many folds so that your jewelry stays in focus.

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