WhatsApp is widely used by businesses across the planet for its smart messaging services. To increase their trustworthiness on the platform, brands should consider getting an official Green Checkmark provided by WhatsApp. This green tick provides brands with a sense of credibility and legitimacy, and helps them to elevate their band recognition.
The WhatsApp green tick is basically a small green check mark that appears next to a name or profile picture of a verified business. It indicates that the brand has undergone a thorough verification process by the platform. This process has been put in place to protect users from spam and fake accounts. Green tick accounts are often referred to as Whatsapp Official Business Accounts or WhatsApp Verified Accounts. These accounts get to enjoy the typical WhatsApp Business API features like whatsapp bot service, as well as the benefit of added trustworthiness. The green tick verification badge may increase the read rate of the messages of a brand, as many customers prefer to communicate with only verified businesses. Becoming more trustworthy to the customers would elevate the engagement of a brand, and can lead to a greater ROI on their marketing campaign.
The approval process of becoming a whatsapp official account can be challenging, but there are certain best practices that can be followed by business that would improve their odds of getting a green tick. Here are a few of those practices:
Account setup: Prior to applying for a Whatsapp Official Business Account, you need to have a 2 Factor Authentication set up and get your business verified on Facebook.Email address: Adding an official email domain to your Facebook Business Account would be a good idea if you want to apply for a Whatsapp Official Business Account. To display the reliability of your company, you can use an official email domain from your business or entity rather than a typical webmail email address. Webmail addresses may get rejected as they cannot be affiliated with a brand.Display name: The display name of your Whatsapp Business Account can make a difference in the approval process. You should see to it that the display name adheres to the relevant guidelines before applying for verification. In case there are inconsistencies in the display name with external branding, then your request may get rejected.As a general rule of thumb, you must remember that Official Business Accounts on WhatsApp are not granted to departments, employees, or test accounts. They are meant for companies as a whole for real use cases.
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