Can SEO Keywords Be Phrases?
SEO

Can SEO Keywords Be Phrases?

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5 min read

Do you want to rank your content on Google? Do you find it difficult to rank your content even after doing keyword research? SEO keywords are keywords and phrases that people search for so that your pages are displayed on the search engine result page.

Therefore, the answer to the question of can SEO Keywords be phrases is YES. Before that let’s see what a phrase is. A phrase is a group of words that are used together. It is always recommended to use long phrases as your main keyword because most of the users searching on Google will be a group of words, not a word. 

Therefore, if you optimize your content for long-tail keywords, you can rank your content and generate leads for your business. The fewer words on your keyword, the more competition and difficulty ranking them. 

Let’s look into some of the topics that are related to SEO keywords. They are as follows:

Keyword CategoriesTools for finding keyword phrasesHow to optimize your website for long-tail keyphrasesConclusion to Can SEO Keywords Be Phrases

Keyword Categories

The success of your SEO strategy depends on the keyword you are focusing on, and how you have curated your content around it. So, what is a focus keyword? A focus keyword is what a user like to find when they are searching in SERPs.

There are three categories to the focus keywords. They are as follows: 

Short Tail KeywordsMedium Tail KeywordsLong Tail Keywords

Each of these keyword types is based on the keyword being specific, on the competition, and on the keyword difficulty.

Short Tail Keywords

Short tail keywords are broad keywords that have high search volume and high keyword difficulty. For example, the keyword “SEO” has a search volume of “91000” and a keyword difficulty of 100% as per SEMRush.

If you want to rank for such a term then it is very difficult. But, there is a doubt that you ever will rank. Therefore, it is always better to target a long-tail keyword. But, you will have to wait for a long time in order to get the results you want.

Medium Tail Keywords

These keywords have a decent search volume and difficulty. The content created around these keywords should be of high quality, you will have to get a lot of backlinks. Medium-tail keywords let you focus on a single piece of content. Therefore, this content has to be very effective.

Long Tail Keywords

Long tail keywords are easy to rank keywords, but they have low search volume and difficulty. Any keyword with over 3 words is called a long tail keyword. Earlier, SEO experts used to find similar keywords to a particular long tail keyword and write content by including all the similar keywords.

But, this technique no longer works. Now search engines understand the perfect intent behind a user search. Therefore, you will have to create perfect content around the exact keyword.

Tools for finding keyword phrases

Finding the keywords is really important for SEO. Therefore, you will have to find the right keyword in order to right content. There are some tools that are used to find keyword phrases. They are as follows:

Google Auto Suggest 

Google Auto Suggest feature can be used to find any type of keyword. It can be simply used by typing the keyword into Google and it will list down the suggestions.

Answer the Public

Answer the public is a platform that can be used by typing in the keyword, and it will show you variations of the keywords. This platform will show you questions, prepositions, comparisons, alphabetical, and related keyword searches.

Keywords Everywhere

Keywords Everywhere is a tool that can be used to find long-tail keywords. You get a Chrome extension where you can see the search volume and keywords. 

How to optimize your website for long-tail keyphrases

Optimizing your website for long tail keyphrases can be done in several ways. They are as follows:

You can use FAQs to target your audiences. These questions will be the long tail and will have relevance to the user intent. If you want to create content for a particular search term that requires an in-depth explanation. Then, you will have to write a blog post.  You can have different pages for each long tail keyword, it will be really good for SEO. Therefore, these phrases should be used in:Heading H1The URL of the pagePage CopyMeta TagsImage Alt Text

This will help the search engines to understand your entire blog post is based on that long-tail keyphrase.

Conclusion to Can SEO Keywords Be Phrases

In conclusion, yes SEO keywords can be phrases. The keywords are categorized into three categories short tail, medium tail, and long tail keyword. You can target your audiences by writing a complete blog post on long-tail keywords. The time taken to see the results will be much slower as compared to what you can see on short tails keywords.

Percoyo can help you with content marketing strategies. We have a team of experts who will help you achieve these results. You can call us at +91 767672200 or visit our website at www.percoyo.com and fill up the form. Our sales executive will get back to you. 

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