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The step-by-step process for migrating SaaS projects from Universal Analytics to GA4:
Step 1. Prepare migration plan
Step 2. Set up the GA4 account and install the GA4 code
Step 3. Create and launch GA4 property with necessary data streams
Step 4. Set up goals and custom events in GA4
Step 5. Cross-validate GA4 data with your internal systems
Step 6. Build reports and funnelsStep 7. Link your GA4 account to the necessary tools
Step 8. Plan a date to migrate GA4 as your sole source
Step 9. Archive your Universal Analytics data
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