The step-by-step process for migrating SaaS projects from Universal Analytics to GA4:

Step 1. Prepare migration plan

Step 2. Set up the GA4 account and install the GA4 code

Step 3. Create and launch GA4 property with necessary data streams

Step 4. Set up goals and custom events in GA4

Step 5. Cross-validate GA4 data with your internal systems

Step 6. Build reports and funnelsStep 7. Link your GA4 account to the necessary tools

Step 8. Plan a date to migrate GA4 as your sole source

Step 9. Archive your Universal Analytics data

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