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If you’re a busy professional or entrepreneur, it can be hard to find the time to blog and publish on your own site, much less network with other bloggers, participate in social media, and build an audience that sees your brand as an authority on your niche. That’s where guest posting comes in handy! Guest posting allows you to make the most of your time by letting you share your expertise with other sites while still allowing you to contribute content to your own website regularly. Find out which guest posting sites are best for professionals here!
1) Monitor Your Brand
Building an audience takes time, but if you’re not careful, it can also take your reputation. You don’t want to get caught putting a link on every website you visit; that’s called spam and it can get you banned from websites. Instead, make sure that when you do guest post, it is relevant to your own content. In other words, if someone stumbled upon one of your articles by accident and they click through to another site of yours that has a ton of promotional links (i.e., links in some unnatural manner) or irrelevant information (i.e., doesn’t share anything new with what they just read), then they may not be impressed with what they see or come back for more in future visits.
2) Guest Post on Bigger Sites
If you’re not a blogging pro, it can be intimidating to think about guest posting on big sites. But there are plenty of other sites out there, too, and while they might not have hundreds of thousands of page views a month, they can be useful outlets and practice grounds. When you submit a guest post to these smaller blogs (whether directly or through an agency), make sure your content is truly appropriate for that site. The last thing you want is for a post you spent hours writing to be rejected because it didn’t fit in with the site’s audience.
3) Guest on Niche Sites
Guest posting is a great way to build your brand, strengthen your reputation as an expert in your field, and connect with new potential clients. I recommend guest posting on niche sites that have a strong following and could connect you with future clients or business partners. What’s more, it’s easy to research popular guest posting sites thanks to tools like Built With Sketch. For example, type mom blogs into Built With Sketch and you’ll get a list of over 1 million blogs—perfect if you're looking to reach mothers and families.
4) Write Article Directories
There are thousands of content directories on the web that are desperate to have new articles written. Some, like EZineArticles, enable you to submit your own content. Others have a queue of professional writers and editors who take submissions from outside sources. While it’s important to make sure you aren’t writing duplicate content by using these services too much (or at all), if you use them wisely, they can be a great source of promotion for your work. Here is one such directory: www(dot)articlecatalog(dot)com/business-category/how-to/. There are many more out there if you do a simple search on Google and Yahoo! Search Marketing Tools.
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