Johannesburg, South Africa – 12 August 2025 HONOR is expanding the boundaries of smartphone imaging in the mid-range segment with the launch of the HONOR 400 Pro — the first device under R18,000 in South Africa to feature AI-powered 100× zoom, real-time stabilization, and a fully native AI editing suite. The 400 Pro is engineered for creators and mobile photographers who demand flagship-grade capabilities without flagship pricing.
AI Super Zoom: Advanced Telephoto Performance, AI-Calibrated
At the core of the HONOR 400 Pro’s imaging system is its AI Super Zoom — a hybrid digital-zoom solution that leverages HONOR’s cloud-enhanced AI algorithms for unmatched clarity at long range. While 100× zoom is not new in flagship territory, the 400 Pro is the first mid-range device in its class to integrate zoom capabilities with this level of computational finesse.
Key Features:
- 100× digital zoom, refined through AI and cloud-based post-processing
- Intelligent stabilization for improved handheld control at high magnification
- AI-powered sharpening, de-noising, and exposure balancing
- Consistent performance in low-light and night zoom scenarios
With AI Super Zoom, users can capture detail from extreme distances — from building façades and signage to distant landscapes — without sacrificing sharpness or introducing significant digital noise.
A Self-Editing Smartphone, Built for Content Creation
The HONOR 400 Pro is part of a new generation of phones designed not just to capture content, but to refine and publish it, all within the same device. With the growing shift toward mobile-first content production, HONOR has integrated a suite of AI tools directly into the phone’s OS and gallery.
Native AI Eraser: In-Gallery Object Removal
HONOR’s built-in AI Eraser eliminates the need for third-party editing apps by letting users remove unwanted elements — from people to background clutter — directly within the gallery.
- Context-aware, edge-sensitive detection
- Preserves image texture, lighting, and surrounding color tones
- No exporting or subscriptions required
This tool operates locally and delivers clean results in seconds, streamlining the post-production workflow for creators on the move.
AI-Enhanced Portrait Mode: Computational Imaging Refined
The device also features HONOR’s AI-enhanced portrait engine, combining facial geometry analysis with studio-grade lighting simulation.
- Real-time bokeh depth correction
- Skin tone calibration and natural texture retention
- Built-in presets including Neo Glam, Cinematic Glow, and Editorial Matte
Portraits are rendered with DSLR-like precision, thanks to an AI system trained on a wide dataset of human features, lighting scenarios, and artistic styles.
Positioning & Performance
Fred Zhou, CEO of HONOR South Africa, notes: “With the HONOR 400 Pro, we’re not just improving smartphone photography — we’re closing the gap between capture and creation. This is a mobile studio powered by AI, tailored for a generation that shoots, edits, and publishes on the same device.”
HONOR 400 Pro – Technical Overview
AI Super Zoom with 100× digital range, AI + cloud-enhanced
AI Eraser: Native object removal tool
AI-Enhanced Portrait Engine with lighting simulation and geometry mapping 5G connectivity and is available in Midnight Black and Lunar Grey.
Pricing & Availability
- HONOR 400 Pro: R17,999
- HONOR 400 Standard: R14,999 Both models are available now at major South
African retailers and online stores. More info: www.honor.com/za
About HONOR
HONOR is a global smart device brand dedicated to creating a new intelligent world through innovative mobile technology. With a focus on AI integration, imaging excellence, and design leadership, HONOR empowers users across the world to unlock their creativity and productivity with ease.
FB: https://www.facebook.com/honorsouthafrica
INS: https://www.instagram.com/honorza/
TWITTER: https://twitter.com/honorafrica
YT: https://www.youtube.com/c/honorsouthafrica
For press enquiries, please contact:
Bulelwa Goba: [email protected]
Ends
Sign in to leave a comment.