Home care and hospice agencies across the country face a familiar problem: building referral relationships requires dedicated staff spending hours on the road, attending meetings, and following up with hospital discharge planners and skilled nursing facilities. Often, those hours don’t translate into meaningful conversations or new patient admissions.
Atendi, founded by Mbili Findlay, is tackling that inefficiency with a hybrid model that combines software with a full-time team operating as virtual community liaisons. Instead of agencies hiring their own marketing staff, Atendi’s team handles everything from initial outreach to patient onboarding, using their proprietary AtendiCare platform to keep agency administrators in the loop.
Splitting the Work Across Three Teams
The company’s approach divides the traditional liaison role into three focused teams: one for outreach and follow-up, one for virtual and in-person meetings, and one for patient onboarding and intake. This division means no single person is stretched thin trying to juggle cold calls in the morning, in-person meetings in the afternoon, and intake paperwork in the evening.
“The gap in the market was clear,” Findlay observed when launching the company. “Community liaisons spend too much time driving between facilities without enough time for the relationship-building that actually drives admissions.”
Atendi’s full-time team works around the clock connecting with discharge planners, hospital staff, skilled nursing facilities, and rehabilitation centers within each client’s target area. The virtual liaison services handle soup-to-nuts operations, from community education sessions to getting new patients onboarded.
A Dashboard That Eliminates Guesswork
What sets Atendi apart is the AtendiCare platform itself. Agency administrators and managers can log in to see exactly which facilities are being contacted, when meetings are scheduled or completed, and how profitable each referral relationship has become. No spreadsheets, no wondering whether the liaison actually made that follow-up call. Managers no longer have to guess about how much time is spent on the road vs meeting with families and bringing new admissions.
The company has earned Google Partner status and is currently seeing growth across New Jersey, New York, Pennsylvania, Georgia, and Florida. Their target clients are decision-makers at home care, home health, and hospice agencies who are considering hiring or replacing a marketing liaison and looking for a more structured alternative.
Clients see an average of 12 new admissions relationships during the initial ramp up meaning anywhere from 12 to 36 new admissions. This comes from the streamlined team efforts, clear work flows, visual dashboard and synchronized marketing efforts.
Expanding Into Dense, Non-Competing Markets
Looking ahead, Atendi plans to capture significant market share by partnering with three to five agencies in each dense metropolitan area markets like Philadelphia, Atlanta, Austin, Chicago, and Phoenix. The strategy ensures agencies aren’t competing with each other for the same referral relationship management resources while allowing Atendi to build deep expertise in each region’s healthcare networks.
For agencies tired of the traditional liaison model or struggling to justify the cost of another full-time hire Atendi offers a tech-enabled outsourced marketing solution that promises transparency, scalability, and results without the overhead.
Sign in to leave a comment.