Text message marketing typically costs between $0.01 and $0.10 per message, depending on the provider, message volume, and features offered. Many platforms offer monthly plans starting at $20 to $50, which usually include a set number of messages, automation tools, and analytics for tracking campaign performance. Additional costs may apply for multimedia messages (MMS), dedicated shortcodes, or advanced targeting features. Overall, text message marketing is an affordable, high-impact way for businesses to connect directly with customers and increase engagement.
What Is Text Message Marketing?
Text message marketing involves sending promotional messages, alerts, or updates directly to a customer’s mobile phone via SMS (Short Message Service) or MMS (Multimedia Messaging Service).
Types of messages include:
- Promotional offers
- Flash sales and discounts
- Appointment reminders
- Shipping updates
- Event invitations
- Loyalty program notifications
SMS marketing is highly effective, with open rates over 95% and most messages read within just minutes. Compare that to email marketing, which averages an open rate of around 20-25%, and you see why SMS is on the rise.
Read more: How Much is Text Message Marketing
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