How to Make Your Own Video Calling App and Become the Leader of the Market

2020 brought a true challenge to conducting business and sped up people going online. Online video calls now became the primary means of business and work communication, especially for companies that provide services. Working from home completely changed the usual workflow.

As the demand for video calls increased, so did the supply. The competition in the video chat apps market became really tense. It may seem hard to build an app that will gain popularity, so let us show you the complete strategy of making a custom video chat app that will be able to compete on the market.

Video chat apps market trends and insights

Video is steadily becoming the most popular way of online communication, especially in a business environment. The market already has some big players like Skype, FaceTime, Google Duo, and Zoom, but it doesn’t stop its growth. Zoom, actually, only recently became so famous: In 2020, they managed to reach 300 million users. It proves that the market is expanding.

In today’s remote reality, video conferencing helps improve the workflow. Several studies by Lifesize state that:

94% of businesses increased productivity with video conferencing89% of respondents say it reduces time spent on tasks89% of people feel more connected with video communication

Moreover, businesses do not limit themselves to one video conferencing platform: Owl Lab discovered 89% of companies use two and more apps of that type.

Also, this business area accumulates quite a lot of money. In 2020, the video conferencing market reached $7.87 billion from the previous year’s result of $3.85 billion.

What are the leading video calling apps?

We already mentioned some of the big players on stage, now let’s look at them in more detail. Looking at the market leaders and the analysis of competitors will be useful for building your own development and marketing strategy.

📌Zoom

Zoom is a cloud-based video conferencing service. This app gained most of its popularity during 2020, and it doesn’t seem to slow down in the near future. Its simplicity and efficiency made it one of the best choices for education and business. The app provides 40 minutes of free conferences for up to 100 participants. More calls and viewers will require buying a plan.

📌Skype

On the contrary, Skype is one of the oldest and one of the most famous video conferencing apps. The number of systems and devices that this app covers is immense. Apart from video and audio calling, Skype allows users to share files and send text messages.

📌Discord

Discord is the best video chat app for building communities, especially when we talk about video games. In this app, a user can have a group call with friends, share their screen, or create a live stream so all the participants can watch what is going on in the game.

Benefits of video calling app development

What you can potentially get from your own video app? We have the answer.

New market opportunity

A lot of businesses related to communication with clients will appreciate a new communication channel. A video chatting option can increase the audience’s attention to your product and build more trustful relationships with them. The main industries in need of video calling are entertainment, healthcare, and real estate.

Increased productivity

In a recent year, an extreme amount of people went working remotely. It made team management and workflow organization harder than ever, especially for those industries that were not familiar with working from home. Video calling is a perfect solution here: You can hold online meetings with your team, coordinate employees, and lessens the frustration from changing the work environment.

Security

Unfortunately, data leaks are not uncommon today. Industries like healthcare, finance, and media are highly concerned about data protection. A correctly built video calling app can provide a substantial level of security. Not a single file, screen recording, or call will be accessed by a third party.

The set of features for your video chat app

Technically, you can include in your video calling solution whatever features you find useful and necessary for your users. However, there are several features that are essential for each video chat app despite its niche and purpose.

📌Sign in/Sign up

When a user needs a video calling app only once in a while, this feature may not be that important. But if video communication is a daily activity, registration is a must. If the user has to enter their name over and over again, it becomes irritating and the chances of users leaving your app are rising. A simple sign-up and sign-in via e-mail or social media is a great solution for this issue.

📌Video/Voice calling

This feature is the essence of your app. In addition to making video calls, it should be possible for users to make audio calls because sometimes they can have no access to the camera. Besides, not turning on video is cheaper and less stressful for callers.

Also, it goes without question that video should be of HD quialtiy and sound should be clean and loud enough. Since it will mostly depend on the user’s network, your application needs to be adaptive to real-time changing conditions.

Don’t forget about group calls. Depending on the niche you targeted for, they can be used by friends who want to make an online party, by teams to coordinate the workflow, or for business partners that want to discuss the company’s processes.

📌Text chat

When it’s impossible to make a call, text chat will be useful. Video calling app doesn’t require any sophisticated text chatting: Just simple messages, file sharing, and emojies will be enough to support text communication both separately and during calls.

📌Contact list

It’s hard to imaging making an audio or video call without a contact list. Here users can indicate all people they communicated with. It should be empowered with a search engine and integration with the device’s phone book. That way it will be easy to import al the necessary contacts and search through them.

📌Screen sharing

Screen sharing is a must-have for business conferencing apps and team organizing platforms. It’s good for showing tutorials and presentations for a team. In addition, non-business-related usage of the feature can include streaming video games or watching movies with your friends.

Read the full article: https://yellow.systems/blog/how-to-make-a-video-calling-app