An email popup is a promising marketing tool that can generate high conversions and hot leads. However, it should be used carefully to ensure that it is not an intrusive and annoying box on the site and instead becomes a pleasant addition.
An attractive design, a convenient sign-up form, a compelling incentive and an exit button are some key elements to consider when creating an email popup. Take a look at these examples below to learn how to create an effective one for your business.
1. Attractive Design
The design of email popups has a major impact on conversion rates. They need to be attractive and on-brand. This means matching colors, images, fonts and layout to the site’s ecosystem.
One of the best ways to increase engagement on an email popup is through images. This is especially true for brand-related photos that represent the company’s image and products.
Aside from the images, copy is also crucial for conversions. The copy must be concise and straightforward.
Another important part of the copy is the incentive. A discount, free shipping, or an e-book are all excellent incentives for signing up to an email list.
The marketing copy of this popup captures the visitor’s attention and clearly states what they can expect if they sign up for the email list. This is a powerful way to convert visitors into subscribers.
2. Convenient Sign-Up Form
Providing visitors with something for free, such as a discount code or a new product launch, can nearly quadruple your opt-in rates. That’s why brands often turn to this tactic, but if you don’t want to give away free stuff, there are other options.
To make your email sign-up form more convenient, use a time-delayed form that will appear only when visitors have already spent a certain amount of time on your site or page. This helps ensure your popup doesn’t interrupt the visitor’s experience and makes it more likely they’ll submit their email address.
For example, our Yieldify client Pit Viper uses humor and a hint of nostalgia to make its email sign-up form stand out from the crowd. It also matches the style and tone of its website design perfectly.
3. Compelling Incentive
Email Popups are one of the best ways to attract new subscribers and grow your email list. However, they need to be carefully designed to ensure that they are relevant and add value to your subscriptions.
The first and most important aspect of any email popup is its compelling incentive. This can be anything from a discount to a free gift or something else that is unique and worth signing up for.
In this case, Shinesty offers a simple $10 off their orders over $30 which is an excellent incentive for shoppers. Additionally, the CTA “Get $10” is very engaging and makes shoppers want to enter their email addresses.
Another way to make your popups more effective is to include a high-quality image. This will not only boost the engagement of your popups but also make them more memorable for visitors. It will help you get more clicks on your CTAs and increase your conversion rates.
4. Convenient Exit Button
Adding an exit intent form to an email popup is a simple and quick way to improve conversions. It will also give you the chance to personalize the message and the timing of your popup.
This is particularly important for email marketers who want to segment their subscribers into groups based on their past behaviors and interests. It is much easier to get people to engage with a customized message than sending them a generic email.
Another effective way to increase the number of clicks on your email popup is to delay the appearance of the “X” button for a few seconds. This time will give the user a chance to think about your offer and decide whether it is worth their time.
This is one of the most popular ways to increase your popup’s conversion rate. It’s a powerful tool that can boost your sales by 30-40%.
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