Presently, kids have access to all of the same clothes as adults, as well as many others. The Millennial generation makes its fashion decisions independently and is much more aware than previous generations of the same kidswear brands in Pakistan. Kids today have become more brand conscious as a result of the numerous brands and the latest fashion trends. In Hollywood, it was first observed in celebrities such as Suri Cruise.
These days, parents like to keep their kids looking stylish and chic. Fashion retailers have taken note of this trend. There are companies that are fully aware of the metamorphosis of children: their attraction to widely known brands. Today's kids are consumers who guarantee purchases and are mostly independent buyers. With a nuclear family where both the parents are working, there is enough disposable income to splurge on branded merchandise which might be overpriced irrespective of the quality that it is offering online shopping for kidswear in Pakistan.
Based on market studies, it is estimated that this segment of kids' wear will be the fastest-growing segment and that its average growth rate will be 13 percent by 2016. In Pakistan, the growing usage of online kidswear services like Azah.pk has been accelerated by more awareness of media, growing disposable income as a result of double-income families, and growing brand consciousness among children.
In the past, children's garments were bought from retailers based on convenience factors. Branded clothes were only purchased by wealthy consumers. As a result of this trend, branded clothing is gradually gaining popularity in the market. Additionally, the methods of shopping and purchasing are changing actively. As e-commerce has exploded in Pakistan, more affordable trendy clothes are now available through online shopping websites.
On the basis of Utility, Kidswear can be classified as:
Dressy or Practical
Upscale (Expensive) / Price Conscious.
Based on the Age, Kids wear can be classified as:
Infants
Generally, Size ranges are in terms of months like, 3M, 6M, 9M, 12 M 24 M. Clothing for infants should be warm. It should be comfortable. Clothing should be easy to clean. Garments should be able to evaporate moisture, hence proper ventilation. Clothing has to be roomy for diapers and not too bulky. Should be soft Babies do not like clothes pulled over their heads-hence the best to use are zippers, snap fasteners or buttoned neck openings. Blue for boys and pink for girls are traditional colors, although these are becoming less important.
Generally, Pastels are the most salable. They could have delicate embroideries and applique work; Smocking is also an interesting option. The patterns and prints are mostly delicate and small. Fit is important so that the garment does not discomfort the baby. A layette is what primarily every retailer dealing in infant wear would keep as part of his merchandise. It is a collection of articles needed by each individual baby. It includes clothing and non-clothing items for an infant's wardrobe, nursery, bathing, feeding, and bedding needs. The contents of an infant's wear category consist of Jumpsuits/ Coveralls/ Bodysuits, co-ordinate sets, Frocks, Buntings or Snowsuits, Booties, Mittens, Caps, Separates, Bibs, etc.
Toddlers
This segment consists of a size of clothing for children between the ages of about one and three years. The garment size usually does not conform to the age of the child. Color is very important at this stage; Children are attracted to bright colors, especially RED. Buttons should be large enough to be grasped by little fingers Pull-on pants and elasticized waist with adjusters are preferred. Zipper pullers must be large enough for the kids to handle properly. To know more about kidswear brands in Pakistan click here.
Clothes will last longer if they are re-enforced at points of highest wear. For example, pants can be reinforced with knee patches, shirts with elbow patches, double stitch at the crotch, and pockets; which will make the garment more durable. The merchandise varies according to the gender of the kid, but basically consists of Overalls or dungarees; Pull up pants with reinforced knees, T-shirts/ shirts/ tops/ Sweatshirts and sweaters, Dresses, and winter wear/ outerwear, Active Sportswear, etc.
Young Children
A segment of apparel consisting of 3years to 6 years of kids. Practical clothes should be sturdy for the active child. Easy wearability is something that most parents and kids look out for. Large hems for alterations as the kids are rapidly growing. Shirts should belong to allow for torso growth. Bright Colors, Favorite cartoon characters are a sure-shot favorite among the kids of this age group. Character merchandise is again desired by many. Both boy's and Girl's attire starts to reflect the trends as seen in general menswear and women's wear categories. Clothing more or less starts emulating adult clothes based on the prevalent trends.
Teens
7 years to 14 years of kids comprise the segment for teens. Activewear is the athletic look popular with children's warm-up and exercise suits. Comfort and practicality still remain important at this stage. It is a great business opportunity for Uniform sellers since most schools have uniforms not only for their classes but for various extracurricular activities as well as online shopping for kidswear in Pakistan.
Whatever the age of the kid is, the most important fact undoubtedly is that the garment should be comfortable and have a good fit. Here comfort can be checked on the basis that the child should be able to sit, stoop, bend, and stretch easily. Some generalized criteria for a good fit in Kidswear are:
Collar: low enough in the front to be comfortable and close enough in the back so that it neither slips up nor slips down. Shoulders: roomy and wide for free arm movement Sleeves: roomy sleeves will allow for unrestricted movement and pull out with strain; cuffs should be slightly loose. Waistline: slight looseness will allow for growth and longer wear in terms of size. Can have an adjustable waist as well. Elastic: it should help the garment to adjust to growth according to the stretch and never be tight enough to cause a rash or red mark. Length: For Tops/ Shirts it should be long enough to be able to tuck in the waist and remain tucked with movements. For Bottoms Like Trousers/ jeans, it should not be so long that the kid is in danger of tripping and falling. Also, it should not be short enough to make the kid appear like a joke. Appropriate margins or hem allowances should be maintained for further lengthening.
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