When it comes to doing business, we all recognize the value of digital marketing. Whether your company is a well-established major brand or it is just getting started, whether you sell groceries or Cars; if you want to boost sales, build brand recognition, or to reach a large audience, Digital Marketing is the answer to all of these problems. Every year, as the number of people using the internet increase, we see a slew of new internet trends emerge. However, this year, especially during this pandemic, we have all become reliant on the digital world for our survival. As we are witnessing, more goods and services are moving online, and several staff will continue to operate remotely or in a blended environment for the majority of next year. It is important for companies to be present on every platform in order to reach customers. In this blog, I have compiled top 4 digital marketing trends to generate more leads, traffic and revenue.
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Chatbots
Chatbots allow businesses to converse with customers in order to improve consumer relationships and increase sales. When it comes to consumer goods, businesses have discovered how simple and effective Chatbots are. The future of customer service was surveyed by Oracle in 2016. Customers and prospects choose to complete purchases or fix service problems without having to talk to a human representative, according to more than one-third of brands. In terms of chatbots, 80% of sales and marketing executives said they had either implemented or intended to implement them in their customer service methods by 2020. According to a recent Harvard Business Review (HBR) survey, 15% of businesses that are ahead of the curve in terms of technology and data intelligence have evolved faster and are better prepared for the future than their rivals.
Audio and visual searches
A person's question is normally answered automatically by using voice search, without them having to click through the different choices available on the computer. We prefer to click through the majority of the listings on a search results page when dealing with text. When using speech, the user is more likely to choose the first option that appears since it normally answers their questions satisfactorily. However, we should expect other innovative search approaches, such as visual search, to rise to the top in 2021, in addition to voice search. Consumers can now search for something they see using tools like Google Lens. This means that image alt-text and image sitemaps will become much more relevant to advertisers. Visuals will play a bigger role in SEO over the next year.
Video marketing
Video is the future of marketing, and it has arrived. As a person, what do you prefer to do: read a lengthy article or watch a video? How many times have you used video guides when you were unsure about something? This is why we place such a strong emphasis on it. If you're launching a new product or service as a company, make sure to build "how to" videos for it so that people can watch them before buying from you. You may also provide videos from the product's manufacturing process, or general content about the goods you sell or the social causes you support, for example. 70% of customers claim they've posted a brand's video on social media. Video has increased the conversion rate of 72 percent of companies. Consumers agree that watching product videos gives them more confidence when making online purchases.
Programmatic ads using Artificial intelligence
Programmatic ads refer to the use of artificial intelligence (AI) to automate ad buying in order to reach more relevant audiences. For example, real-time bidding is a form of programmatic ad buying. This automation is much more effective and fast, resulting in increased conversions and lower consumer acquisition costs. It's transforming the face of digital advertising so quickly that 86.2 percent of digital display ads in the United States will be programmatic by 2020, according to e-Marketer.
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