Finally, we give you 9 golden tips for effective lead generation:
Tip 1: make sure your form is not too long
The more fields your form has, the higher the threshold for generating leads. Make sure your forms don't come at the expense of your conversion rate!
Tip 2: supply and demand must be in balance
The more you give away, the more you can ask for in return. For example, have you written a thick e-book full of valuable knowledge? Then it is best to ask for some more information from the lead.
Tip 3: manage lead expectations
Always be honest and transparent about what you offer to the lead. It is disastrous when someone is disappointed, or even misled after reading your white paper or e-book.
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Tip 4: put the form above the fold
This means that your visitors don't have to scroll on your landing page to see or fill out the form.
Tip 5: Improve Conversion Paths
There are two main places where you can improve the conversion path: on the call to actions (CTAs) and on the landing pages. With the CTAs you strive for the highest possible click through rate and with the landing pages for the highest possible conversion percentage . You can improve both KPIs with A/B or multivariate tests .
Tip 6: visualize your content offer
Images speak more than 1000 words is the proverb for a reason. So are you offering a white paper? Visualize this on the landing page. This makes your lead generation a lot more effective!
Tip 7: use customer reviews or quotes on your landing page
This creates trust for your website visitors.
Tip 8: use marketing automation
This enables you to intelligently provide your leads with the right content at the right time. In addition, marketing automation helps you to validate leads.
Tip 9: don't forget chats
Nowadays there are not only live chat possibilities on a website, but also chat bots are becoming more useful and intelligent. Chat bots can boost your lead generation!
Tip 10: Bring all lead information together in a CRM
All information from leads and customers comes together in the Customer Relationship Management (CRM) system. Not only information from the sales process, but also from the marketing process. And if possible: for customers also of the Service Process. Only then do you have a 360-degree lead and customer view and maximize the chances of succession. Don't have a good CRM in house yet?
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