Malaysia’s Quick Commerce market majorly consists of food delivery, followed by grocery delivery and last mile logistics: Ken Research

1. Malaysia is one of the most profitable SEA regions to approach due to strong E-commerce penetration and rising expenditure.

Malaysia has the third highest E-commerce penetration amongst SEA countries at 82.9%. The movement restriction order also saw walk-in stores close for a period of time to limit physical interactions and mitigate the spread of COVID-19. As a result, Malaysians have turned to online commerce.

2. Expensive product registration, as well as product availability and seasonality, are important challenges for enterprises wishing to operate in the region.

For SMEs with no current relationships or presence in Malaysia, and no supply chains into China, a few access points exist, but full-scale entry into the market remains difficult. Two primary factors complicate entry. The main religions in Malaysia are Islam, Buddhism and Christianity. Therefore, Chinese New Year, Hari Raya, Eid, Prophet's Ascension and Ramadan are all causes for shopping and celebration, as are global events such as Single’s Day. Malaysia, as with many Asian countries, love a bargain. With such frequency of sales, over time, shoppers have been trained to wait for price drops.

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3. A young population, technological advancement, and changing purchasing habits have become the backbone of Malaysia's rapid commerce growth.

Smartphones will become an increasingly important driver of online sales, Consumer purchasing habits are evolving, supported by the Malaysian Government’s National E-commerce Strategic Roadmap, which seeks to promote growth in online retail and attract investment in the sector from global players. Malaysia’s e-commerce sector is growing, with consumers beginning to warm up to the idea of technology-enabled payment systems, from traditional internet banking to mobile financing.

Key Segments Covered in the report: –

Malaysia Quick Commerce Market Segmentation on Demand Grocery

By Products Category

Beauty & Personal carePackaged Food & BeveragesStaplesFruits & VegetablesOthers

By Region

Metro & Tier ITier II & below

By Business Model

Dark Store ModelMarketplace Model

By Customer’s Gender

MaleFemale

By Delivery Time

0-30 mins30-45 mins45- 1 hour1-2 hours

By Order Value

0-5050-100100-200200-1000

By Customer’s Age

16-2425-3435-4445-5455+

Malaysia Quick Commerce Market Segmentation on Demand Logistics

By B2B/B2C & C2C

B2BB2CC2C

By B2C End User

GroceryFlowersShoesFresh Fruits & VegetablesOthers

By Regions

Urban AreasTier 2 and Rural Areas

By Average Delivery time taken

0-30 mins30-45 mins45 mins – 1 hr.1 hr.- 2hr

Malaysia Quick Commerce Market Segmentation on Demand Food Delivery

By Region

Urban AreasTier 2, 3, Rural Areas

By Average Delivery Period

Under 30 Minutes30-45 Minutes45-60 Minutes

By Gender

MaleFemale

By Age Group

18-2425-3435-4445 above

By Frequency of ordering

Everyday2-3 times a weekonce a weekevery 2 weeksonce a monthonce every 6 monthsonce a yearless than once a year

By Cuisine type

Fast FoodMalayBeveragesChineseOthers

Key Target Audience

Quick Commerce PlayersEcommerce CompaniesE-grocery CompaniesLogistics CompaniesCold Chain CompaniesInvestors & Venture Capitalists

Time Period Captured in the Report:

Historical Period: 2017/22-2021Forecast Period: 2022-2027F

Companies Covered:

Food PandaGrabFoodOddleQuicksentAirasiaPandamartGrabMartHappyfreshLala MoveBorzoGrabExpressPickupp

Key Topics Covered in the Report

Country Overview MalaysiaEcosystem of Major players in the Malaysian Quick Commerce Market, 2022Business Cycle and Genesis of Malaysia Quick Commerce MarketThe Rise of Rapid Delivery (Quick Commerce)Customer Journey: Traditional E-Commerce VS On-Demand LogisticsE-commerce statistics in Malaysia as compared to other regionsE-commerce penetration in MalaysiaE-commerce trends in Malaysian statesE-commerce vs Quick CommerceBusiness Model Canvas of Quick Commerce businessesOn Demand Food Delivery Market in MalaysiaMarket Segmentation for On Demand Food Delivery Market in MalaysiaCompetition Analysis for On Demand Food Delivery Market in MalaysiaFuture Forecast for On Demand Food Delivery Market in MalaysiaOn Demand Grocery Delivery Market in MalaysiaMarket Segmentation for On Demand Grocery Delivery Market in MalaysiaCompetition Analysis for On Demand Grocery Delivery Market in MalaysiaFuture Forecast for On Demand Grocery Delivery Market in MalaysiaOn Demand Last Mile Logistics Market in MalaysiaMarket Segmentation for On Demand Last Mile Logistics Market in MalaysiaCompetition Analysis for On Demand Last Mile Logistics Market in MalaysiaFuture Forecast for On Demand Last Mile Logistics Market in MalaysiaIndustry AnalysisRegulations: Product Registration and CertificationChallenges in MarketGrowth Drivers of the Malaysian Quick Commerce MarketGrowth driven by Covid-19 pandemicMalaysian Government’s National E-commerce Strategic RoadmapSub-segments of the Malaysian Government’s Digital Free ZoneDiversification Opportunity to Other CategoriesTechnologies to Leverage in the Malaysian Quick Commerce MarketStrategies followed by Food Delivery Player in SEA’sNew Technologies

For more insights on the market intelligence, refer to the link below: –

Malaysia Quick Commerce Market: Ken Research

Related Reports by Ken Research: –

India Quick Commerce Market Outlook to FY’27F

KSA Online B2B Grocery Market Outlook to 2026F

Vietnam Online Grocery Market Outlook to 2026

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