Gold is an asset that has seen a growing demand in the market over the years. This is because the precious yellow metal gets used in many ways, especially in jewellery making.
The growing consumer demand has compelled many jewellers to take their businesses online. As a result, you can do jewellery shopping online and enjoy several benefits. If you are buying gold online for the first time, it is natural to feel a little perplexed. However, to have a smooth shopping experience, you need to take measures, just like with other e-commerce websites. They include:
Know the purity
The unit of measurement for checking the purity of gold jewellery is karats or fineness. Most high-quality pieces of jewellery are made from 22 karats gold. It comprises 22 parts of gold and two parts of other metals such as silver, zinc, etc. Gold jewellery with a lesser karat means it is less pure. Checking the purity of your gold jewellery is essential as it is directly correlated with your ornament's price and look.
Checking the hallmark certification
The Bureau of Indian Standards or BIS hallmarks the purity of gold jewellery in India. While hallmark certification is not mandatory for all jewellers, it provides an extra layer of security against any eventuality. The hallmark certificate informs you about the purity code of your ornament, the jeweller's authenticity, and the year of making, among many others. Hence, always check the hallmark details to ensure it is a suitable investment.
Make comparisons
When you do online shopping, comparisons are essential. The most significant advantage of online shopping for jewellery is that you get to select from various options. From the gold necklace design to gold rings to gold earrings, you can easily find appropriate jewellery that fits your budget and style. Hence, take your time and compare the different options before buying to get the best deal.
Consider refund policies and delivery speed
Many believe that you often get wrong orders from online vendors, and there is nothing to do about it. This is far from the truth. Prominent vendors always deliver what they promise. If any mishap happens, online jewellery either offers the entire refund or agrees to re-deliver the right package without any charges. Even the delivery speed is quick. Suppose you place an order today; you get them delivered within two business days.
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