North America Animal Protein Market to Reach US$ 3.68 Billion by 2033

North America Protein Market Trends & Summary

The North American protein market is projected to reach USD 11.05 billion by 2033, growing from USD 7.63 billion in 2024, with a compound annual growth rate (CAGR) of 4.22% from 2025 to 2033. Key drivers of this growth include increasing consumer interest in customized nutrition, the rise of fitness culture, advancements in food technology, a greater focus on sustainability, the availability of more protein-rich snacks, and the growing acceptance of alternative proteins.

North America Protein Market Overview

The North American protein industry has experienced significant growth due to rising consumer demand for high-protein foods and an increased focus on health and wellness. As individuals become more aware of their nutritional needs, both plant-based and animal-based protein sources are gaining popularity. While animal proteins such as beef, poultry, dairy, and fish continue to dominate the market, plant-based proteins like soy, pea, and lentil are rapidly gaining traction due to their health benefits and the rising awareness of sustainability issues. The industry is expanding as consumers look for convenient ways to incorporate protein into their diets, as evidenced by the growing demand for protein supplements, including powders, bars, and ready-to-drink shakes.

In addition to the increasing consumer interest, advancements in food technology, such as the development of new protein-enriched products and plant-based meat alternatives, are also shaping the North American protein market. Protein products are essential for muscle growth and workout recovery, making fitness and sports nutrition increasingly popular. Moreover, sustainability concerns and environmental challenges associated with animal agriculture are driving the shift towards plant-based proteins and alternative sources, such as insects and lab-grown meat. The focus on creating sustainable, high-quality protein sources to meet the diverse needs of an increasingly health-conscious population suggests that the market will continue to flourish in the future.

Innovation in protein sources and processing techniques is propelling significant market advancements, with companies investing heavily in research and development to enhance protein functionality and application variety. For instance, Roquette launched NUTRALYS® Fava, a revolutionary fava bean protein isolate, in 2024, showcasing this trend and contributing to the development of plant-based protein substitutes. Similarly, Arla Foods Ingredients demonstrated its commitment to expanding protein applications in niche nutrition markets by receiving FDA approval for their whey protein hydrolysates for use in infant formula. These advancements focus on improving the nutritional value, taste profiles, and solubility of functional proteins to cater to changing consumer demands.

Sustainability initiatives and industry collaboration are increasingly shaping the market landscape. A notable example is the strategic investment made by Protein Industries Canada in 2024, in partnership with Roquette, Prairie Fava, BioNeutra, and Plant Up, aimed at enhancing food product efficiency and developing novel protein additives. Additionally, the animal feed industry, which produced approximately 261 million tons—about 20.6% of total global production—in 2022, has also embraced sustainable practices. These collaborative efforts are enhancing protein extraction efficiency, reducing environmental impact, and generating more sustainable protein sources.

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North America Protein Market Trends

The growth in animal protein consumption is creating opportunities for key players in the ingredient segment. Despite a rising vegan population, the demand for animal protein remains steady in the United States. The majority of protein in the American diet comes from beef and poultry, followed by dairy products. In 2022, 80% of adult consumers in the U.S. preferred pork, beef, poultry, and fish as their primary protein sources. The market is primarily driven by the increasing use of gelatin in the functional food industry due to its water-binding properties.

Consumers are still demanding traditional protein options, but they also expect the animal protein industry to address environmental concerns more effectively. With various applications and a consumer shift towards healthier lifestyles, many ingredient manufacturers in the U.S. are attempting to enter the collagen market. This trend is a significant factor contributing to the increase in per capita consumption patterns. From 2019 to 2021, the unadjusted prevalence of doctor-diagnosed arthritis in the U.S. was 24.2% among women and 17.9% among men. As a result, there is a growing demand for collagen-based supplements aimed at improving bone and joint health.

In Canada, the consumption of value-added dairy products is driving per capita consumption of milk protein. The most consumed dairy products in the country include fluid milk, cheese, cream, and yogurt. In 2022, domestic cow milk consumption reached 10,243 thousand metric tons. Sales data for the marketing year 2022-2023 indicated that Canadians spent more on whole milk (with 3.25% butterfat) and less on skim milk (0% butterfat) and reduced-fat milk. Although Canadians consume a moderate amount of red meat, per capita consumption of beef and poultry is relatively high compared to pig meat and sheep meat.

Country Insights

U.S. Protein Supplements Market Trends

The U.S. protein supplements market accounted for 87.4% of the total market share in 2023. A survey conducted by CFANS Insights, affiliated with the University of Minnesota's College of Food, Agricultural, and Natural Resource Sciences, revealed that 80% of U.S. adults currently prefer protein sources such as pork, beef, poultry, and fish. However, 31% of respondents indicated their intention to consume more plant-based protein over the next five years, highlighting a growing trend toward plant-based diets. Among the survey respondents, Generation X distinguished itself with the highest preference for plant protein at 26%, surpassing the 20% preference seen in other consumer segments. In contrast, 44% of Generation Z expressed their willingness to pay a premium for plant-based protein options. This data suggests evolving consumer preferences and a significant shift towards incorporating more plant-based protein sources into diets, especially among younger generations.

Canada Protein Supplements Market Trends

The Canadian protein supplements market is projected to grow at a compound annual growth rate (CAGR) of 7.0% during the forecast period. Canada has a well-established health and wellness culture, with consumers becoming increasingly conscious of their diet and nutrition. Additionally, there has been a notable rise in the number of vegetarians and vegans in Canada over the years. These trends, along with a growing consumer preference for quick and convenient meal solutions, are expected to drive the growth of the protein supplements market in Canada during the forecast period.

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Key North American Protein Supplements Company Insights

Several key players operate in the market, including MusclePharm, Abbott, and CytoSport, Inc.

MusclePharm — incorporated in 2006 and headquartered in Colorado, U.S., is a performance lifestyle sports nutrition company that focuses on developing and manufacturing nutritional supplements such as protein powders, gels, and bars. The company’s product segments include sport series, core series, black series, and natural series.

CytoSport, Inc. — founded in 1997 and headquartered in California, U.S., is currently a subsidiary of Pepsico. The company specializes in the development and manufacture of sports nutritional products and functional beverages, offering protein powders under brands like MUSCLE MILK, MONSTER MILK, and CYTOMAX, which cater to the needs of athletes and active individuals. Their products aim to promote workout recovery, sustained energy, and lean muscle growth.

Other notable participants in the North American protein supplements market include Quest Nutrition, LLC, The Bountiful Company, and NOW Foods.

NOW Foods is a family-owned natural foods company with over 1,000 products, including herbs, natural foods, vitamins, minerals, and natural personal care products marketed under various brands. The company operates through six business segments: supplements, beauty & health, essential oils, sports nutrition, natural foods, and pet health. Their sports nutrition segment includes the manufacture of protein powders.

The Bountiful Company — founded in 1971 and headquartered in New York, U.S., is currently owned by the Nestlé Group. The company is engaged in the manufacturing, marketing, and distribution of nutritional supplements both in the U.S. and globally. It operates through three main business segments: Consumer Products Group, Holland & Barrett International, and Direct to Customer (DTC).

North America Protein Market Segmentation

By Source

1. Animal Protein Types:

• Casein and Caseinates
• Collagen
• Egg Protein
• Gelatin
• Insect Protein
• Milk Protein
• Whey Protein
• Other Animal Proteins

1. Microbial Protein Types:

• Algae Protein
• Mycoprotein

1. Plant Protein Types:

• Hemp Protein
• Pea Protein
• Potato Protein
• Rice Protein
• Soy Protein
• Wheat Protein
• Other Plant Proteins

By End User

• Food and Beverages:
• Animal Feed
• Bakery Products
• Beverages
• Breakfast Cereals
• Condiments and Sauces
• Confectionery
• Dairy and Dairy Alternative Products
• Meat, Poultry, Seafood, and Meat Alternative Products
• Ready-to-Eat (RTE) and Ready-to-Cook (RTC) Food Products
• Snacks
• Personal Care and Cosmetics
• Supplements
• Baby Food and Infant Formula
• Elderly Nutrition and Medical Nutrition
• Sports and Performance Nutrition

By Geography

• Canada
• Mexico
• United States
• Rest of North America

Key Companies in the North America Protein Market

• General Mills Inc.
• Jamieson Wellness Inc.
• Kellogg Company
• Mars Incorporated
• Mondelēz International Inc.
• PepsiCo Inc.
• Simply Good Foods Co.
• The Hershey Company
• Vorlo Inc.

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