“Marketers have a skillset that should be utilized for things outside of just improving the bottom line but if you can prove your value in numbers, you’re much more likely to be trusted with budget, and the sky’s the limit for creative opportunities,” says Cristy Garcia, Chief Marketing Officer, impact.com in an exclusive interview with TalkCMO.
TCMO Bureau: Why has the role of CMO been predominantly female in recent years?
Cristy Garcia: I think people are drawn into careers based on gender roles growing up. Men are stereotypically drawn to Science, Technology, Engineering, And Mathematics (STEM) roles where women tend to gravitate towards things like reading and writing, or more creative roles.
TCMO Bureau: Typically, individuals aren’t in the CMO role for very long – the average is actually around 40 months compared to a CEO’s tenure of 80 months. How do we judge what makes a good CMO?
Also Read: How CMOs can Enhance Customer Experience Strategy
Cristy Garcia: Since the introduction of attribution in digital marketing and advertising, marketing leaders are now able to prove the revenue
Full Interview Link : https://talkcmo.com/interviews/paving-the-way-for-the-new-wave-of-cmos/
Sign in to leave a comment.