Four lessons on sending the kind of cold email that gets replies instead of deletes. We start with the targeting work (most cold outreach is broken before the first word is written), then move to the 70-word rule, the subject line myth, and finally the technical deliverability layer your marketer can't fix alone. Built for early-stage founders and growth marketers who've run out of warm introductions.
The biggest lever in cold email is who you send it to. If the targeting is wrong, no subject line can save you. A walkthrough of how I build a target…
The longer your cold email, the less likely it is to be read. Seventy words is not a minimum or a goal — it's a ceiling that forces you to figure out…
Everyone obsesses over the subject line. The real leverage is usually the first eight words of the preview text — the part the recipient sees before…
Priyanka asked me to write this one. SPF, DKIM, DMARC, and why your beautifully-written cold email is landing in promotions tabs regardless.