Growth marketer for early-stage SaaS. I spend too much time thinking about inboxes and whether the first sentence earned the second. Bengaluru.
Everyone obsesses over the subject line. The real leverage is usually the <em>first eight words</em> of the preview text — the part the recipient sees before they open the email.
The longer your cold email, the less likely it is to be read. Seventy words is not a minimum or a goal — it's a ceiling that forces you to figure out what you actually mean.
The biggest lever in cold email is who you send it to. If the targeting is wrong, no subject line can save you. A walkthrough of how I build a target list from scratch.
