Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts

Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts was edited by Raymond P. Fisk, Stephen J. Grove, and Joby John. This anthology is an introspection by the scholars in the field of services marketing and management. Academic legends such as Valarie A. Zeithaml, Parsu Parasuraman, Leonard L. Berry, and Evert Gummesson present a self-critique on their works in services marketing and research.