Six essential tools to boost your SEO

Screaming Frog, Yoast, Google Search Console… Discover the tools you absolutely need to optimize your SEO strategy.

Google Search Console

The Google Search Console is a free service from Google that allows you to:

Analyze the SEO performance of a website (monitoring the evolution of page indexing, testing the robots.txt file, analyzing backlinks, etc.);To improve the visibility of the latter in the results of the search engine.

Google Keyword Planner

A must for your online marketing, the keyword planner is a planning tool for keywords popular and particularly efficient.

It will be of great use to you for:

Track and analyze the trends of keywords entered in Google search engines;Obtain actionable data on the volume of keyword searches according to the targeted geographic area and the chosen categories;Look for ideas for keywords and ad groups.

Originally intended for AdWords users, the keyword planner is now accessible to everyone, but reserves the statistics of search volumes to its large customers.

MozBar

MozBar is an extension developed by SEO specialist Moz for Google's Chrome web browser.

This tool gives you access to the most interesting metrics of the page you are visiting, such as:

The Domain Authority;The SPAM score of the page;The tags used.

SEMrush

Launched in 2008, SEMrush is a real Swiss army knife of SEO. Not only does this SEO tool allow you:

Analyze the position of your site and that of your competitors on a selection of keywords;Access data from research results.

Screaming Frog SEO Spider

Want to know if your site is optimized for search engine crawlers? Screaming Frog SEO Spider is the one for you.

This tool (free for the first 500 URLs analyzed, then paid) allows you to:

Crawling your website;Examine URLs, external and internal links, images, even JavaScript and CSS files;Explore the site architecture in depth;Manage duplicate HTML tags, etc.

Yoast SEO

Finally, Yoast is the most popular plugin for SEO of a WordPress site.
Easy to use, this software offers several features to make your site more "SEO-friendly":

Keyword optimization;Preview of your page on Google, Facebook, or Twitter;Analysis of the readability and Flesch Reading Ease score of your article;Audit and improvement of the structure of your page (breadcrumbs);Global management of redirects, etc.