Stand Out with Video Marketing: 6 Ways to Use It for Branding

Video marketing is getting extremely popular as studies have found that people remember 95 percent of a video’s content and only 10 percent of written material. (Source: Insivia).

Video is an excellent story-telling channel for businesses, and if you consider some tips for corporate video production, you can easily stand out from your competitors.

Ways to Use Video Marketing to Amp-up Your Brand

1- Drive That Purchase Decision with Explainer Videos 

Your video shouldn’t confuse viewers. If you start with something that has no connection with what viewers want, they may leave your video mid-way.

For short explainer videos, you can present a problem/pain point and then give its solution in the form of benefits and features of your product/services. 

And throw a compelling CTA at the end.

2- Product Videos

These videos are a fun way of marketing your product/services using a video. Using the best video production services and technologies, brands promote their product in product videos.

The colors should be super bright, and the resolution, pixels everything should be perfect. Your video should show the shine or smoothness of the product so that it instantly appeals to the eyes.

And you can show the model (s) in your product video. Then make sure that person looks comfortable and attractive to your target audience.

3- Facebook Videos

You can use the magic of videos with multiple options to promote your products and brand on Facebook. 

You can create portrait and landscape videos for your Facebook feed. They are a better option if you want to convey a message about something that is not only relevant to a single day, as feed videos stay on the page. 

You can take advantage of a relatively new feature, Facebook stories which stay on top of your feed for 24 hours. Many marketers create videos for Facebook stories when they want to talk about something new, for example, a product launch, an offer/discount, a new year, or a Christmas wish.

Many brands successfully promote their products using Facebook video ads that play without sound in users’ feeds while they scroll.

4- Instagram Videos

Instagram offers many fun options to create marketing videos like reels (short form videos), feed videos, IGTV, Instagram Live, Stories, and Live Rooms.

Have you ever seen BuzzFeed's Instagram videos? If not, then go and watch them. The best thing about them is that you will still enjoy the video if you have never cooked anything and have no intention for that now.

The video quality is superb, which makes the food look super yummy. Plus, you can enjoy this video with the sounds off, which many people do when they are in public (or have babies at home).

Oreo also creates super short and amusing Instagram videos that compel users to turn on audio in the first few seconds. And this is what your video should be able to do.

5- Testimonial Videos

If you have created enough brand awareness among your target audience and have talked about their problems, it is time to present the solution — your product.

Now your customers are on the decision stage of the sales funnel, where they compare different brands and are ready to buy.

Customer testimonials work wonders to convince people to purchase something. They work even better in video format when viewers see the customers’ faces and hear their voices. You build your customers’ trust that this is for real.

You might not think Amazon needs any marketing, but they do so. They created a testimonial video for their FBA program in 2016.

The video starts with a happy client boasting their number one USP — they offer you reach that small business cannot achieve even in their dreams.

The second client tells how Amazon has provided them with scalability — another USP of amazon FBA. Then you see each client hammering the same idea – rapid growth with the FBA program.

Another noteworthy thing is that they provided numbers on the screen, like 800% growth or over 9 million units sold in three years.

All clients talk about how Amazon has freed them from the worries of handling shipping, fulfillment, and logistics which helps them focus on their business goals.

Video testimonials impact customers much more than written testimonials.

6- How-to Videos

Have you ever tried to learn something by reading a step-by-step guide? Of course, many times. How often do you succeed?

And if you try to win your audience by telling them how to use your product or a feature in writing, chances are you will bore them.

It is where videos come in handy. How-to videos are popular, and people prefer them over written material. 

These videos often have to be super lengthy means your video quality and content should hook viewers till the end. A competent media production studio can guide you on how they do so for their clients.

7- Product Demo Videos

These videos help brands explain all features of their product/service in detail with benefits. You can include features in the product description, but the written material is dead and arouses no emotions.

For example, Nike created a demo video for their free running shoes. They demonstrate the need for these shoes by taking the viewers to the origins of the shoe design.

The video starts with the head of their running footwear department narrating the vision behind the product design. The video is an excellent example of professional and skilled corporate video production. They have created animated objects and added them to video seamlessly.

Bottom Line

It's imperative to stay updated on the new trends and technologies in video production services and use them to stand out from the rest. Your marketers will craft your videos’ content, but the video quality matters a lot.

Your video has to stop people from scrolling and compel them to watch it till the end without letting their attention drift. To do so, you should create premium quality professional marketing and promotional videos.

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