The 2-wheeler industry in India has seen significant growth in customization and modification in recent years. Modifications are attribution to the increasing consumer demand for personalised and new model bikes. Additionally, the availability of aftermarket parts and accessories has made customization more accessible and affordable for consumers. The rise of modification workshops and garages has also contributed to the growth of this trend. However, it’s interesting to note that not all modifications are legal and can result in safety and regulatory issues, so it’s advisable to make sure any modifications adhere to the relevant laws and standards.

Necessity of Modifications

The bike industry, now poised to give off a great deal of revenue growth opportunities due to the rising trend towards customised bikes and modifications. However, the trend, currently replacing mas produced variants. Customization is an integral part of a motorcycle’s appeal, but it can be expensive and time-consuming at the same time.
Gradually, customization has become an integral part of the 2-wheeler industry including old model and new model bikes. The growth in customization and modification has led to an increase in the demand for high-end products by customers. Some factors, such as inflation and consumer protection laws, have also helped in increasing sales. The growth of customization and modification in the 2-wheeler industry of India can be attributed to an increase in urbanisation, rising income levels and increasing access to technology.

What is customisation

Customization is the process of modifying a product or material, usually to make it better or different. In other words, customization, or modification of a motorcycle, is the act of altering the look and performance of the motorcycle to suit personal preferences. Customization can have any number of purposes including aesthetic, technological and functional. The growth of customization and modification has seen a huge surge in recent times and this trend, expected to continue in the long term. Customization and modification of two-wheelers have become an integral part of the Indian two-wheeler industry. The growth of customization, driven by demand for customised products, customization requirements, technological advancements and cost considerations.

Customization market growth

The growth of customisation and modification in the Indian two-wheeler industry touched 9% in FY2019, says a report by Motivaction Research. Customization of the 2-wheelers has become the trend in India. The idea behind customization is to change the basic features and make it more attractive to the users. Customization, also seen as a way to diversify the industry and create new business opportunities. As the industry of 2-Wheelers is growing at an exponential rate, the number of new bikes being launched every year is increasing rapidly. Customization and modifications should be done by professional mechanics or it may not be possible to carry out large-scale modifications using a basic toolset.

View Source : clubinews.com

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