Top 8 Free SEO Tools

The importance of SEO in digital marketing and in the world of online business has become a reality. For any business to work today it is essential to be on the Internet, but it is useless if you do not appear in the first positions of the search results.

In order to be at the top in these competitive times, it is necessary to rely on SEO tools that help you in the search for keywords, in the analysis of links and in the SEO audit and also Bulk Url opener that helps to open many sites at same time.

In this article we have made a compilation of the best free SEO tools, tools that we have divided into three blocks.

Keyword Search

Keywords are the backbone of SEO . Without them it would not be possible to define the topic that a web page is about and it would make it difficult for potential customers to reach that page. How to know which keywords to use to position a page? How do potential customers type into the search engine when looking for a product or service?

To carry out a good keyword analysis you can use any of the tools that we mention in this section:

1. Google Keyword Planner

Currently it does not have a good reputation because it does not show the exact search volume of the keywords, however, it is capable of showing keyword suggestions that are impossible to find elsewhere , thus becoming a very powerful tool for any SEO. This is because getting some keyword ideas can help you reach potential customers.

2. Ubersuggest

Since Neil Patel acquired Ubersuggest, the tool has become one of the best free keyword research tools out there . What are the advantages of using Ubersuggest?

Provides the user with more keyword suggestionsMultitude of filters to reduce searches.It is possible to export the data.

All these actions can be performed completely free of charge.

3. Answer the Public

Answer the Public is a very useful tool because when searching for a keyword it offers us a lot of suggestions so that we can answer questions that users ask. The tool is completely free, although there is a paid version that allows you to select the location, among other things.

The tool is perfect for crafting content strategies . One of its greatest advantages is that the suggestion of long tail keywords allows you to create content focused on a more qualified audience capable of increasing traffic to your website.

4. Surfer

Keyword Surfer is a Google Chrome extension that allows you to know the search volume and other related keywords when performing any search in the Google search engine. Some useful information that Surfer offers to users is the following: the volume of global and country searches, data on the domains best positioned for said search (world traffic, national traffic, backlinks...) Its use is simple since all the ideas of search are navigable, that is to say, when clicking on them they direct you to the search in Google.

Remember that being a Chrome extension only works in this browser!

5. Wordtracker Scout

Wordtracker Scout is another Google Chrome extension. Using it on any website you will be able to analyze information about the most important keywords on the page, and their density.

In the Keywords tab, the tool offers users important data about keywords, data such as search volume, competition, opportunities, etc. All the data obtained in Wordtracker Scout can be easily exported to a Google spreadsheet.

Link Analysis

Links are still very influential in the positioning of web pages. With a greater number of relevant links, a page will be able to position itself better in the search results. How to find out and analyze the backlinks of a website?

Here we talk about some tools to improve SEO by analyzing links.

6. Ahrefs Free Backlink Checker

Ahrefs Free Backlink Checker adds a lot of value to any link analysis . Although it is still far from the paid version, you can get very useful information, for example: the top 100 backlinks of any website, the most common anchor texts, referring domains and the total number of backlinks, among other things.

7. Majestic Backlink Analyzer

Majestic Backlink Analyzer is one of the best free SEO tools today because it provides users with accurate and precise information about a link . The tool is very useful to measure the links, but also to know the authority of the website with a very small margin of error, almost close to zero.

The metrics it displays are:

Citation Flow: Shows the relative strength of the page on a scale from 0 to 100, taking into account the links it receives.
Trust Flow: Shows the quality of the links, and whether they come from authoritative sites.
Ref. IPs: the number of IPs that are linking.
Ref. domains: the number of domains that are linking.
Total backlinks: the total number of links.

The free version of Majestic is very complete, although it has some daily limits in terms of searches. If you are going to use the tool professionally and do not want any limits, find out about the paid version.

8. Check my links

Check my links is another of Google's free tools. It is a Chrome extension that has the objective of showing the user all the broken links on a web page.