Walk into any Indian festival, wedding, or family get-together, and you’ll see it: a vibrant mix of fabrics, prints, and designs that tell countless stories. Ethnic wear in India isn’t just about clothing—it’s deeply tied to identity, tradition, and celebration. But looking good doesn’t have to mean breaking the bank.
According to a 2024 report by Statista, the Indian ethnic wear market for women is expected to reach ₹1.5 trillion by 2026. With this growth, many brands are stepping up to offer stunning outfits that don’t hurt your wallet.
“Style is a way to say who you are without having to speak.” – Rachel Zoe
I’ve always found ethnic wear to be the easiest way to feel festive and graceful. But let’s be honest—designer labels can be a stretch for everyday budgets. That’s why I’ve spent the past few months testing and exploring brands that offer style and savings. Whether you’re hunting for a comfy cotton Kurti for work or something a bit more glam for the festive season, this list has you covered.
Here are the best affordable ethnic wear brands in India for women—and yes, they’re worth your time and money.
1. Where Style Meets Affordability
Let’s start with a brand that has been making quiet waves—Neudis. If you haven’t heard of it yet, you’re probably missing out on one of the top budget-friendly ethnic wear brands for women in India.
What sets Neudis apart is how it blends everyday comfort with festive flair. Think soft rayon Kurtis, elegant anarkalis, pastel co-ords, and printed dresses that feel like they were made for Indian summers.
I recently picked up a mustard yellow flared Kurta set from Neudis during a Raksha Bandhan sale, and not only did it turn heads, it cost me under ₹1500. That’s the kind of value-for-money deal we all want more of.
“Neudis nails that sweet spot—fashion-forward without being fussy, and budget-friendly without compromising on quality.”
They’re one of those affordable traditional wear brands for women in India that are low-key but incredibly satisfying. Also, their focus on youthful, modern designs makes them a great pick for college students and young professionals.
Price Range: ₹499 to ₹1999
Where to Shop: Amazon, Flipkart, and official Neudis website
2. Aurelia – Ethnic Staples for Daily Wear
You can’t talk about affordable Indian clothing brands for females without mentioning Aurelia. They’ve built a reputation around basics with a twist—making them perfect for office wear and casual days alike.
Their silhouettes are easy-going and safe, so if you’re not into experimenting too much, Aurelia will feel like home. What I like is their extensive sizing and comfort-first fabrics.
They have tons of value-for-money ethnic fashion brands in India kind of appeal, especially during sales. A simple Kurti-palazzo set often goes for around ₹999—sometimes even less.
Pro Tip: Their festive edit around Diwali and Eid is usually filled with surprise gems.
Price Range: ₹799 to ₹2499
Where to Shop: Pantaloons, Shoppers Stop, Amazon, Myntra
3. Biba – Classic, With a Dash of Glam
Biba has been a favorite in Indian homes for years. Although it’s slightly on the higher side compared to other popular low-cost ethnic wear brands for ladies in India, their discounts and end-of-season sales make them a solid pick.
From traditional salwar suits to Indo-western fusions, Biba does a great job with prints and festive color palettes. Their Diwali collection last year had some show-stoppers under ₹2000.
“Biba is like that trusted friend who always shows up dressed just right—for weddings, lunches, or even that ‘dress code: ethnic’ office party.”
If you're looking for ethnic wear brands under budget for women in India but don’t mind shelling out a few extra rupees for better stitching and detailing, Biba is worth checking out.
Price Range: ₹1299 to ₹3999
Where to Shop: Biba stores, Ajio, Amazon, Myntra
4. GoSriKi – Affordable, Trendy, and Underrated
Another gem in the cheap and best ethnic clothing brands for Indian women category is GoSriKi. It's one of those Amazon-first brands that surprised me. Their sets often come under ₹1000 and include a Kurti, bottom, and sometimes a dupatta.
The quality is decent for the price, and while it may not last you years, it’s a fantastic option for occasional wear or if you like rotating your wardrobe often.
They’re especially popular for their inexpensive ethnic fashion brands for women in India vibe—everything from floral printed suits to straight-cut cotton Kurtis.
Price Range: ₹699 to ₹1499
Where to Shop: Amazon
5. Libas – Stylish and On-Trend
One of the best things about Libas is that it keeps up with trends. Whether it’s flared palazzos or tiered dresses with ethnic motifs, they’ve got something fresh each season.
Libas works well if you're looking for top budget-friendly ethnic wear brands for women India that don’t scream “fast fashion” but remain affordable.
“I’ve recommended Libas to so many friends, especially bridesmaids looking for something pastel and pretty without going designer.”
Also, Libas does an excellent job with fusion wear—think front-slit kurtas, tunics, and sets that work equally well at brunches or pujas.
Price Range: ₹899 to ₹2499
Where to Shop: Myntra, Flipkart, Ajio
6. Anubhutee – Traditional With a Twist
Don’t overlook Anubhutee—one of those affordable Indian clothing brands for females that focus on heritage prints and minimal aesthetics. Their block prints, ikats, and jaipuri-style Kurtis are perfect for ethnic-loving souls.
It’s one of those rare affordable traditional wear brands for women India that doesn’t try too hard to be trendy—and that’s the charm. An Anubhutee cotton Kurti and a jhumka combo? That’s a whole vibe.
Price Range: ₹599 to ₹1499
Where to Shop: Myntra, Flipkart, Amazon
7. Janasya – Youthful and Vibrant
If I had to pick a brand that’s grown quietly through word-of-mouth, it would be Janasya. Their color choices are youthful, the fits are flattering, and most sets come pre-matched with dupattas or bottoms.
Their Kurtis usually start around ₹499, which makes them perfect for college students or someone trying to rebuild their ethnic wardrobe on a budget.
They qualify easily under ethnic wear brands under budget for women in India and work for both daily wear and small festivities.
Price Range: ₹499 to ₹1799
Where to Shop: Amazon, Myntra, Flipkart
8. W for Woman – Semi-Formal Ethnic Done Right
W is slightly pricier, but their sales are legendary. It’s a solid pick for anyone looking for value-for-money ethnic fashion brands in India that are a little more office-appropriate and polished.
Their color blocking, asymmetrical hemlines, and use of eco fabrics also make W a popular pick for conscious shoppers.
During sale periods, it easily slides into the affordable ethnic wear brands for women in India category.
Price Range: ₹1299 to ₹3499
Where to Shop: W stores, Myntra, Pantaloons
9. AKS Clothing – Hidden Gem for Occasion Wear
AKS Clothing is like that low-key artist who's suddenly discovered. Their pieces are colorful, bold, and work well for festivals, family functions, and even light wedding events.
Despite their detailed embroidery and draped silhouettes, the pricing is still very much in the popular low-cost ethnic wear brands for ladies in India category.
“One of my favorite lehenga sets was from AKS. I wore it to a cousin’s haldi and got compliments all day.”
Price Range: ₹999 to ₹2999
Where to Shop: Myntra, Amazon
Final Thoughts: Fashion Doesn’t Need to Be Expensive
Looking stylish in ethnic wear is no longer a luxury reserved for high-end labels. As we've seen, there are countless affordable Indian clothing brands for females offering great design, comfort, and quality—without the designer price tag.
Whether you’re dressing up for Raksha Bandhan, heading to a shaadi, or simply want to add a splash of tradition to your everyday look, there’s something here for you.