Top Social Media Statistics You Should Know In 2022

While you are working with professional social media marketing companies in London, do you remember the first forays into social media? The initial days with Tumblr, Twitter, Facebook, and so on. In those days, these platforms were just a kind of media to connect with friends, share engaging content, and also express your creativity. The value of these social media platforms has grown in the last decade from the marketing perspective. Today, social media is essential in every person’s life. More than meeting friends, people log in to their social media accounts because they want to stalk their favorite brands. For a digital marketer, it is necessary to take advantage of this scenario. If you are still sitting at the back relying on the conventional means of marketing, you are losing upon a large chunk of target audience. If you are sitting on the fence of devising a new social media strategy, you can check the following key statistics every social media marketing agency in London must know. Let us dive in. 1.The usage of social media: As we already stated, the usage of social media is ubiquitous. Check the social media statistics below:a.It is estimated that by 2025, the number of active users will increase to 4.4 million.b.Majority of social media is accessible via a mobile device.c.On an average, a person spends 144 minutes per day scrolling through social media.2.Facebook (Meta): Facebook, an essential part of Meta, is one of the widely used platforms in the world. Facebook is also a popular social media platform and so it makes sense for brands to create impactful Facebook video ads.3.Instagram: Instagram is everywhere and right from teenagers to grown up adults, everyone loves to scroll through their Instagram feed. The social media platform offers its users the ability to share more interactive digital content and it is believed to be the main attraction for young and old alike. Here are some statistics that you must be aware of:a.In 2020, Instagram crossed the threshold of 1 billion users and it is estimated that the number will reach to 1.2 billion by 2023.b.For women up to the age of 25 years, Instagram is playing a key role in their decision-making process. It is time that all the brands utilize social media for good. If you are looking for a social media marketing agency in London, you can reach out to us. Ken S. Adams is the author of this article. For more information about social media marketing agency in London, social media marketing companies in London please visit the website.