Toys and Games with Soul!

In today\'s world the roots, the love for the enduring, the tacit commitment to take care of something or someone, the need to protect and protect ourselves is being threatened by a persistent invocation towards the superfluous, to irrational consumption, to use and throw away. In this dynamic, what usually goes unnoticed, because we don\'t stop to think about it, is who they are after what you acquire. It does not matter if a child, a woman or a man did it in unworthy conditions. The maelstrom of production and consumption makes the process itself invisible and everything becomes ephemeral and replaceable.

In this context, a toy with a soul seems, in addition to a romantic vision, a useless and anachronistic phrase. And well, it will be because I have had a major and recent loss that staggers me and at the same time re-positions me in life and leads me to look inward more than usual, that we have decided (arbitrarily) to write to you about this.

finding the best Toys and games with a soul are not a commercial claim. Nothing is further from the essence. In my family, the one before and now, we have committed with conviction to a philosophy of life that is reflected and extends to the things we do and how we do them. Our commitment goes beyond a business project, a commercial life plan; it is, in reality, a way of understanding the world. Therefore, the selection of our toys is subordinated, how it could be otherwise, to that same philosophy.       

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Under this prism, no toy should be devoid of soul. A toy with a soul is a toy with a history, a toy that is impregnated by the experience and experience of the person who makes it, it is not a serial object, it is an object felt and thought from the first minute by the designer, by the person cutting it. , by who sews or pastes it, by who paints it, by who packs it, by who offers it, by who gives it away. A toy is at the same time an artisan experience like painting a picture, writing a poem, composing a song, or drawing a sculpture from a piece of marble, stone or wood. That is why we like toys because they are the beginning of a creative process that will culminate when the child who plays with it adds their own meaning. Like someone enjoying a concert, enjoying an exhibition or tasting a dish.

I do not know about you, but it happens to me that my most precious toys, those that I still have, have a name, I remember the moment when I received it and sometimes even the feeling of joy or sadness that joined me Toys and games are always for me a lullaby of childhood and I treasure them as such, as a refuge.

When you find manufacturers that have been creating toys for generations, that always began as family businesses and decades later continue to be committed to the essence of the first family generation that started it, you feel unique magic. When you hear how they talk to you about their work, the meaning it has for them, why they chose that material, that color, that design, you understand that it is not the same: a  Grimms rainbow,  some Wooden Story blocks, a  Käthe Doudou Kruse,  a  Mikado from Milani Wood or a doll from Petit Chose... behind each finished object there are dozens of people thinking about their own childhood, deciphering what they loved when they were little and updating that story in each little painted eye, in each hand-polished edge, in each embroidery or in each fabric.

A toy with a soul is a way of rescuing ourselves from the consumerist bustle, from the noise that disperses and disintegrates us looking for Pokémon in the streets with people as stunned and deaf as we are.

It is a transmittable message of love for things made with the heart but not for material things, but for things that transcend the material: the time dedicated, pleasure and the search for beauty, simplicity as a form of beauty, harmony with another that you do not know but who has manufactured that object for you, the feeling that art, every day, with which we play daily, will be irreplaceable because souls do not replace each other, they meet.