Mobiles are the extensively used devices and for variety reasons. Individuals’ increased spending hours with their cell-phones create opportunities for businesses to connect with their existing customers through mobile apps or responsive website. And if a business is not present on mobile platform then it does not exist. Hence mobile app along with adequate SEO is essential for the businesses to target audiences using busiest platform. SEO strategy used for mobile applications is known as mobile SEO and it is significantly diverged from desktop SEO. The difference between both type of SEOs are given below:-
Search Engine Result Page (SERP)
The design of the Search Engine Results Pages is the biggest difference between SEO for desktop and mobile. At the time of mobile SEO, Google doesn't have enough space for two columns because the device has smaller screens than desktop computers. This means that fewer results will appear on the first page, especially for paid listings, and that anything on the right side of a desktop search result will stack above or below the organic search results. Additionally, the Knowledge Graph panel is visible at the top of mobile SERPs; this is the section of material that provides a summary of information in response to a web query so you don't need to click on any links. Similar to how they appear at the top of desktop SERPs, landmarks, things to do, and Google My Business results.
Google Positioning System (GPS)
One standard function in every smartphone is GPS. Compared to PCs, this approach gives search engines location information that is more accurate. Mobile phones offer alternative ways to provide search engines with location information, which affects search results, even if a device lacks a GPS. This is one of the main causes of the significantly greater variability of mobile search results compared to desktop search results. However, if you have a Google account signed in on both your desktop and your mobile device, the location of your mobile device will also affect your desktop searches.
Distinct OS
Operating systems for mobile phones also have an impact on search results. This is especially true if Google believes that the search might be app-focused. Search engines are more likely to display an app pack—the vibrant grids of app icons that point directly to an app in the app store—in this situation. Because these keywords are connected to frequently downloaded and used apps, they are commonly used to rank apps. Google will only display app packs with apps compatible with the iOS or Android operating system of your phone. App packs often do not appear in desktop results because the majority of programs are not desktop compatible.
Display size
Google customizes search results to meet the search engine of user's device. This affects the number of results that are displayed on the page. The proliferation of tablets increased the variety of SERP layouts.
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