Only 5% of the population has access to credit, and we want to reach out to the other 95%.
Despite the fact that gold is our country's most recognised asset, many continue to underestimate its potential, particularly when dealing with financial difficulties. Ruptok's marketing compares its digital approach to that of a traditional bank, emphasising how customers don't have to wait in lines or feel 'insignificant' when asking for gold loans. Ruptok, unlike banks, provides gold loans at the customer's doorstep and completes the loan underwriting to disbursement procedure in 30 minutes. Ruptok offers gold loans with interest rates starting at 0.49 percent per month by lowering costs with an online-only strategy.
The motivation behind Ruptok?
With the beginning of this campaign, we want to address client concerns about getting gold loans in the country. We want to tell stories about challenges in an outdated category and emphasise Ruptok's cutting-edge services, which will bring much-needed technological disruption to the market. According to Ruptok's consumer research, borrowers are made to feel insignificant when asking for a gold loan. We want our clients to be aware of Ruptok's safe, personable, and stress-free doorstep gold loan service through our marketing efforts.
What has been Ruptok's experience so far?
The world has come to a halt as a result of the COVID-19 pandemic, and we are hopeful that life will return to normalcy as soon as possible. Individuals and businesses' everyday routines in India were disrupted, and many people lost their jobs. During the shutdown, many of these unhappy individuals found a means to pivot and considered starting their own business, but credit was not available to everyone. Given India's experiment with gold as a household asset, Ruptok saw an increase in consumers choosing for gold loans as a safe way to get credit at reasonable rates from the comfort of their own homes.
Gold loan market
Only 5% of the population in India has access to credit. Gold loans have been around for a long time, but they are now available to customers through digital media. Ruptok is on a quest to use revolutionary technologies to solve every Indian's credit demands. The goal is to make credit available to as many people as possible. We hope to reach the remaining 95 percent of the population through Ruptok's services. Ruptok wants to reach out to all clients who are considering taking out a loan.
In India, pawning jewellery is frequently seen as a last resort for families who have exhausted all other possibilities. Is it a problem? How is Ruptok attempting to alter this mentality?
In our country, gold is a prized possession. Furthermore, we learned from existing and future clients that the collateral documentation and lengthy process of getting a gold loan accepted
is an emotionally draining experience for them. Ruptok offers hassle-free gold loans at your doorstep to help you alter your life. Our services are simple, secure, and transparent, and they are supported by revolutionary technology, ensuring our customers' trust.
The priorities and the brand's wider vision?
Our goal is to build a solid basis for Ruptok and present it as a cutting-edge, forward-thinking credit solution for Indians. While we are still in the early stages of the brand, our goal is to establish messaging longevity through earned media efforts. We want to reach out to potential consumers who are still weighing their alternatives over the next six months and expose them to Ruptok's hassle-free doorstep online gold loans.
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