Who I Am and What I Do as an SEO and GEO Specialist

Most people know what SEO is. Very few understand how fast it's changing.

I’m Farman Rind, and I work in a space where search meets AI. I started like most SEO professionals — writing content, building links, and analyzing what worked on Google. But over time, I noticed a shift. People were no longer just typing on Google. They were asking ChatGPT, Bard, Perplexity, and other tools to find what they needed.

That’s where GEO came in. GEO stands for Generative Engine Optimization. It's not some buzzword. It's about making sure that when people talk to AI platforms, your brand is part of the conversation.

I’ve helped businesses get found not only on search engines but across AI models that now guide buying decisions. If you’re serious about showing up across these platforms, that's where I come in.

You can learn more about me here: Farman Rind

What I Do

My work is focused on visibility. Not just on Google but across platforms people actually use today.

• I handle SEO for over 20 websites at Pearl Lemon Group
• I specialize in GEO — helping businesses appear inside AI-generated responses
• I work with business owners, consultants, agencies, and SaaS brands
• I track how ChatGPT, Claude, and Gemini pull data and train content accordingly
• I focus on results, not trends. I test what works and apply it to my clients’ sites

Why I Focus on GEO Now

Search is not limited to search engines anymore. If your business doesn’t appear when someone asks an AI tool for recommendations, you're missing out on traffic that used to go to Google.

GEO helps with:

• Authority building for AI search engines
• Structured content that machines can understand
• Visibility in real-time, conversational answers
• Long-term presence across LLMs, not just one platform

Who I Work With

I usually work with:

• SEO agencies looking to upgrade their service stack
• Consultants and coaches who want authority across the web
• Service businesses targeting clients in competitive cities
• SaaS founders who need organic traffic that converts
• Marketers who care about long-term visibility in AI search

How You Can Work With Me

I don’t take on every project. But if you’re building something real and want visibility across Google and generative engines, let’s talk.

Reach me at: https://farmanrind.com/

FAQs About Me and My Work

What’s the difference between SEO and GEO?

SEO helps you rank on search engines. GEO helps you appear in AI responses. I work on both, depending on what your brand needs.

Do you only work with businesses in Pakistan?

No. I work with global clients, mostly based in the UK, US, and across Europe. GEO is not location-bound.

What platforms do you focus on for GEO?

ChatGPT, Claude, Perplexity, Gemini, Bing Copilot, and any LLM that’s becoming part of how users find answers.

Do you offer one-time help or ongoing support?

Both. I’ve worked on short-term audits as well as long-term retainer projects where I manage full visibility plans.

How do I get started?

You can reach out through the site, check my case studies, and decide if what I do aligns with your goals.