Now more than ever, social media plays an important role in our daily lives. We use social media for many reasons: keep up to date with news and current affairs, find entertainment, spend leisure time, keep in touch with family and friends, play games or watch TV and audio streams online.
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Individuals mastering the art of digital marketing are using new methods to shape consumer trends through ads or videos they see on social media, inspiring consumers to make purchases by clicking the mouse or clicking on the mobile device.
Digital marketers create potentially viral content, effective branding strategies, highly rated or shareable posts while generating new prospects and predicting changes in sales trends by writing compelling content.
Digital marketers can find a variety of exciting career opportunities for themselves. According to Malaysia's digital economy blueprint, the government's goal is to create 500,000 jobs in the digital economy by 2025, and the digital sector is expected to contribute 22.6% to the country's gross domestic product (GDP).
Digital marketing future talents
A recent survey by LinkedIn shows that there is an increasing demand for various marketing tasks. Last year, 381,000 marketing jobs became vacant and in the past six months, the world's largest professional online platform saw a 63% increase in marketing jobs.
Digital marketing experts, digital account managers, and social media managers are among the top 10 most sought-after occupations (by a number of vacancies), followed by digital marketing managers, copywriters, marketing assistants, account managers, marketing assistants, and digital strategists, and marketing manager.
From highly specialized technical skills to management roles, all marketing roles have many opportunities for development and growth.
Discover in-demand digital marketing skills
The Asia Pacific University of Technology and Innovation (APU) offers high-quality industry-related courses such as a bachelor's degree in business management, e-commerce, digital leadership, marketing management, digital marketing, digital transformation, and digital advertising.
APU has received a 5-star online learning rating in the latest QS star rating system and a 5-star (excellent rating) under the SETARA rating from the Ministry of Higher Education (MOHE), being one of the first universities in Malaysia to receive the award received from the Prime Minister A Malaysian Digital Economy Corporation (MDEC) has been awarded the status of a digital technology university for its commitment to provide first-class courses in digital technology.
APU has embedded relevant technology elements into the courses offered so that students remain competitive with skills in addressing modern challenges in e-business management, e-commerce, and digital marketing.
“APU students will be exposed to appropriate digital marketing tools and technologies, as future digital marketing experts, to keep pace with evolving digital marketing trends while having a basic understanding of business, marketing theories, entrepreneurship, management,” said Dr. Hari Narayanan P. Ondiveeran APU Vice-chancellor.
According to Dr. Devinder Kaur, Dean of the APU School of Marketing and Management said companies that do not invest in digital marketing will not be able to effectively reach their customers, let alone survive the current pandemic, adding: “With more and more companies trying to be relevant and competitive remain in the digital market, the demand for digital marketing professionals will increase significantly over time.”
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