When you Coca-Cola or Disney's logo design, what is something that remains in your head? The words that are written in their unique font usually have a lasting impact on the viewer. This simple example shows the power of wordmark logo design in just a few seconds, and this is because they're memorable and impactful.
Wordmark logo designs are representations solely made from the company's name. By applying custom business design elements to the lettering and style, what once was just a word becomes a recognizable custom business logo that communicates the wordmark logo design, opting for a generic icon instead. However, utilizing your company ns the brand vision perfectly.
Most small businesses overlook the possibility that your branding has considerable benefits. In some cases, focusing on the words better communicates your brand personality anyway!
What to Think About When Designing a Wordmark Logo
Fonts
The font is the first step to giving your business a visual personality. Consider the following types of fonts before choosing what you want to communicate about your company.
Serif vs. Sans Serif
A serif is an extension added onto letters to change their style. Serif fonts are like Times New Roman but have a much more traditional feel. They work well for companies that want that added sophistication or even want to have a historical slant to their personality.
They're ideal for businesses aligned with pop culture or those involved in the technology or information industries.
Script vs. Blocked
The script is a great way to express classiness and style. Many high-class organizations opt for script-based professional logo designers, as the calligraphic technique is reminiscent of prominent signatures by the historic upper ranks. Back then, the ability to write was considered a true privilege.
On the other hand, blocked lettering rouses trust in the onlooker. If you want to portray your business as well-established, secure, and trustworthy, opting for strong, bold fonts is the preferable choice.
Vintage vs. Futuristic
Vintage lettering is ideal for firms that want to return to a specific time. As vintage fonts already have a vital essence, they're perfect to use if you want to stimulate emotions of specific times.
Futuristic fonts are entirely different. They look better in sci-fi movies or the latest tech products. These creative typefaces are ideal for forward-thinking companies that want their audience to know they're ahead of their time.
Character Features
Character elements are the bread and butter of wordmark logo design. When you include a letter that has a distinctive element that helps your layout stand out from others. For instance, consider the "D" in the Disney custom designed logo. That branding is so recognizable that, even without the rest of the word, we know what company it's promoting.
However, it's essential not to add attributes for no reason. Make sure the design is representative of your company. You could use that letter as your monogram, or maybe it creates a visual that represents what you're selling. For example, the "V" in the Vans logo contains an extended line at the top end of the V, making it look like a skate ramp. Since Vans sells footwear for skateboarders, therefore this character feature is entirely appropriate.
Spaces and Cases
Spacing is usually disregarded when it comes to wordmark logo design. However, the voids between your letters can be just as noteworthy as the letters themselves. Experiment with increasing and reducing the spacing. Letters that are closer together portray a secure and robust brand; however, further apart makes it seem more accessible and open.
The same is true when it comes to letter cases. If you choose to use capitals will change the final effect greatly. For instance, a dependable and outgoing brand may aid in using caps for the whole wordmark. On the flip side, if you want to communicate a relaxed, easy-going vibe, then lowercase will help deliver this idea. 47% of Fortune 500 companies use all caps in their professional logo design. 33% use title case, 12% use random combinations, and 7% use all lowercase.
Shapes
The shape is an extra element that can transform a wordmark logo design. You can emphasize parts of the word that feel relevant or even circle the full wordmark with a shape. Always be mindful of any extra significance this adds. For example, the square around the "in" in LinkedIn's company logo graphics establishes the feeling of inclusivity that the forum aims to provide.
The other opportunity to play with shapes is within the negative space of your wordmark. The gaps between letters have the potential to create structures that add even more meaning to the logo. A great example of this is the FedEx wordmark. The space between the "E" and the "X" has been carefully constructed, forming a particular arrow shape, which is an ideal symbol for a delivery company.
Colors
Perhaps, the essential feature of your logo is color. The psychology of color is well noted; specific shades inspire various emotions when individuals see them. Play around with well-known logos and their colors to see this in action. Would the renowned McDonald's "M" be as successful if it were in black? Or what if the purple Cadbury's logo were changed to bright red? Neither brand would have the same dynamic effect.
Below are a few instances of how color works in branding. Once again, you can refer to your logo design company personality to find the shades that are appropriate for you.
Red is considered exciting, youthful, boldBlue is known to be trustworthy and dependablePurple represents luxury, elegance, wisdomYellow or Orange can showcase happy, friendly, optimisticRead More! Choose The Right Typeface for Your Wordmark Logo?
Ending Note
Wordmarks are one of the more straightforward logotypes, but they shouldn’t be underestimated. With attention to detail and the right font choice, you can create a logo that’s sharp, versatile, and full of personality.
Not sure how to go about it? Try creating your logo design with a professional wordmark logo design company. You need to make sure that you choose a text-based logo and enter your business details so that you can get a logo designed according to your needs and requirements. You can then search up queries like design my company logo to make sure you hire the best of the best.
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