Shopify has been around for a long time and it’s a great platform for small businesses that don’t have the developer skills or the finances required to hire developmental agencies. These small internet marketing companies in India still want to be able to easily manage stock and content before they graduate to larger platforms that allow greater scale. Shopify can be an ideal solution for smaller businesses due to its ease of use and simplicity. It also has a number of aesthetically pleasing templates which can be bought easily as part of your SEO packages in India so you don’t need any other development skills. Here are some technical issues that need to be fixed on e-commerce platforms like Shopify.
Title tags and meta descriptions
One of the issues with Shopify which the best SEO companies in India
face is the fact that it allows you to only enter a certain number of characters and title tags in the box, similar to a Twitter-like counter. Seventy characters for a title is a misleading number given that the Google search engine establishes width by measuring pixels. A lot of Shopify websites fall into this trap as most small brands are not sure how it works or have a wide knowledge of SEO and as a result, they are missing out on fully optimizing their title tags. However, with meta descriptions, Shopify has a limited 160 characters which is normally a good number to stay under.Setting image alt tags
The SEO value of these tags is debatable as they do not have user value. If an image fails to load due to a timeout, error, or a slow connection the browser will display a box where the image is along with the ALT attributes these can make it difficult for users to view content. Unlike other platforms like WordPress, Shopify asks you to set the alt text at an image level and you will need to keep repeating the entire process of entering the alt attribute.
Forced URL structure
Without a doubt, this is one of the most disliked features of the Spotify platform and it forces a user into having to adopt a subfolder structure. On a traditional e-commerce site, your URL for return policy would most likely look in a certain way like exampleshop.com/returns/ but if it is forced it becomes exampleshop.com/collections/category/. For products and product categories, this isn’t necessarily the end of the world and it’s not something you can overcome even on Shopify’s most premium plan. Even though there is a lack of control over the URL structure products can still take multiple URL forms.
Robots.txt Access
Like a number of platforms targeting SMEs, Shopify limits access to users being able to edit their FTP and robots.txt files and it created the technical SEO automatically as there isn’t an XML sitemap declared. Given that Spotify automatically creates one for you it’s a big oversight. Ensure that before you upload any links to this site that you take the time and go through the links to ensure that your audience will be able to access your products and services easily.
Sign in to leave a comment.