With Instagram now being one of the primary avenues of digital marketing, it’s become more crucial for brands to post consistent and high-quality content. While that’s something easier said than done, there are now several online design tools that can help small business owners and managers with creating visually striking Instagram posts, minus the unnecessary hassle.
In this article, we’ll walk you through the best and most effective AI-powered design tools, including their key features and pricing points. Whether you’re looking for a basic photo editor or a layout tool, we’ve got you covered. Let’s begin!
A Guide on the Best Apps for Designing Instagram Posts Online
For a quick overview of the top AI tools for creating Instagram content, we’ve compiled a simple comparison table below:
Free AI Tools for Instagram Content Creation Online
Here are the most effective and user-friendly AI tools for creating visually striking Instagram posts:
1. Canva
Overview
Canva is an online design tool that offers a simple drag-and-drop interface for editing a wide variety of design types, including Instagram posts. While it doesn’t come with advanced features like a comprehensive photo editing tool, users can easily create simple and high-quality social media graphics on the app.
Pricing (monthly)
● Free
● Pro ($15)
● Team ($10/user)
AI features
● AI photo editor
● Background generator
● Text-to-image generator
● Mockup templates
● Background remover
Why we recommend it
Due to its extensive list of pre-made design templates, users can easily customize different Instagram posts, including Reels and Stories. Canva’s layout tools are also one of the best in the market, which can be a great choice for product features or basic infographics.
2. Adobe Express
Overview
Adobe Express is another drag-and-drop editor that offers users a slightly more advanced toolkit for designing Instagram posts. In particular, Adobe Express stands out for its additional features related to basic animation and text effects.
Pricing (monthly)
● Free
● Premium ($9.99)
● Teams ($7.99/user)
AI features
● Text-to-image
● Text effects
● Background remover
● Generative fill
Why we recommend it
Due to its integration with the Creative Cloud Suite, Adobe Express is a great option for social media managers who prioritize an extensive library of design elements. Additionally, Adobe Express can also be integrated with Adobe Firefly, which is a more comprehensive and advanced AI software.
3. Visme
Overview
Visme is a comprehensive online design software that can be used for different design types. The tool offers an extensive library of stock photos and fonts for basic graphic design content. Additionally, Visme also offers a simple photo editing feature suitable for most Instagram posts.
Pricing (monthly)
● Basic
● Starter ($29)
● Pro ($59)
● Enterprise (Custom)
AI features
● Generate presentations
● Produce social media graphics
● Image generator
● AI touchup tools
● Text-to-speech generator
Why we recommend it
Due to its various AI-powered and animation tools, Visme is a great option for those looking to create dynamic Instagram content. While the app is on the pricier end, it can be an all-around good choice for users looking to create more than just social media graphics.
4. Piktochart
Overview
With a focus on infographics and reports, Piktochart is perfect for Instagram posts that prioritize making data easier to digest via visually compelling content. While the app also offers other templates for social media graphics, Piktochart stands out for its design elements that include graphics, tables, and charts.
Pricing (monthly)
● Free
● Pro ($29)
● Business ($49)
● Enterprise (Custom)
AI features
● AI Infographic generator
● Summary generator
● Image generator
● AI social media post generator
Why we recommend it
Although Piktochart is not the most comprehensive app for AI-powered features, it remains a great tool for users looking to create Instagram posts that involve data-heavy content.
5. PosterMyWall
Overview
PosterMyWall is an all-in-one tool for social media management, marketing, and design. In particular, PosterMyWall is a great pick for Instagram marketing due to its extensive library of Instagram post templates. These templates are perfect for all types of business needs and are completely customizable according to your specific needs.
Despite its comprehensive features, the app is also beginner-friendly even for those who do not have prior experience with graphic design.
Pricing (monthly)
● Free
● Premium ($9.95)
● Premium Plus ($29.95)
AI features
● AI one-click resizing tool
● AI subtitles generator
● AI background remover
● AI writer for captions
● AI voiceover
● AI text-to-image generator
Why we recommend it
With PosterMyWall, users can get access to a handy toolkit of AI features, including an AI Background Remover, which can be highly useful for all types of graphic designs. While the app already offers a generous free version with an extensive list of free and customizable templates, users can get access to PosterMyWall’s premium features at affordable rates suitable for small business owners, social media managers, and marketers.
Tips for Using AI Tools to Create Instagram Posts
Now that we’ve run through our top AI-powered tools for creating Instagram posts, we’ll also share a few tips on how you can best maximize each app to ensure audience engagement and high-quality posts:
● AI Captions
Whether you’re in a rush or just not in the mood to think of something creative, an AI caption writer can make your life a lot easier. Simply describe your post, select a tone, and you’ll immediately generate a trendy and memorable caption that you can pair with your Instagram content.
● Brand Kits
Brand Kits are a convenient way to ensure that your visual content not only evokes your brand identity but also looks consistent throughout. By using this tool, you can easily store your brand’s color palette scheme, fonts, and even logos so you don’t have to manually search for them every time you create a design.
● Schedule Posts
Whether you’re a social media manager or an individual handling different profiles all at once, you’ll know just how confusing it can get the posting process can get. For an easier time, we highly recommend utilizing a scheduling tool that allows you to plan out content in advance for automatic posting.
● Image Generation
Even with an extensive stock library for photos, it can take a lot of time and effort scouring through hundreds of images just to find the perfect fit for your design. To help with that, simply input a prompt on a text-to-image generator and you’ll generate the perfect image in no time.
Set to Boost Your Instagram Content?
Coming up with a visually compelling Instagram post doesn’t have to be complicated. By leveraging these free online design tools, you can easily create designs that help get your message across and make your brand stand out.
If you’re set to boost your Instagram content today, try out one of these user-friendly tools, and we hope to see your designs soon!