The SERP features are a particular column that Google attaches to the organic search results. It helps the users by simplifying their search and by making the SERP more informative. This critical feature can lead the CTR and traffic of your site, so you should keep track if Google marks your site with any of the special elements.
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The rank trackers have the possibilities to monitor what SERP features search engines display for your queries. In addition to this, it also helps you to know whether your site is available in one of the extra blocks. Below are some SERP elements that allow monitoring your ranking on search engine result pages.
Featured Snippet
A featured snippet is the first page and prominent SERP feature appearing on the search engine results page. The site that displays on the featured snippet has a higher CTR. So, make Google put your website or web-page in that box using vital SEO task.
Local Pack
When you deliver the information with particular geographical name or location marker for the queries, SERP feature will show up are accompanied with Local Pack. It is a map displaying the address pointers or a list of up to four companies with their names, rates and relevant information.
Site Links
In some cases, the additional links to the site can help the users find their queries faster so that the existence of your website links block. Thus, the block enriches the snippet following the additional links to a particular site page. It allows the users to find more information they need immediately.
Images
Images are another Google search channels that mostly results on the top of the SERPs for several queries such as personal, product or any question that is illustrated. When you click on the block title, you get more images on the result page, and when you click a particular picture, you will see the picture’s title and source it is published on. But, a picture can display in the image SERP feature only when it is top rated, So, you have to concentrate on image optimization including alt-tags, optimal size, SEO-friendly URL and proper title to make your site appear in this block.
Video
It adds a thumbnail video to the search results snippet and most often these results are driven for YouTube or large video hosting sites. Those results are accompanied by the title, description, duration and download date of the video. Hence, consider creating a corporate video hosting profile instead of branded video from your private account. Additionally, your video should be optimized for the query by involving the title, meta description, hashtags, etc.
Top Ads
Google AdWords is the top ads that display on the top of the search results above the organic search results. You may notice these ads come for the commercial queries, but it can also be the informational ones. The top ads feature can also include SERP elements such as site links or reviews.
Some years ago, Google and Twitter partnership was announced, since then Google started to index the tweets and display them in the search results. You can find the featured block with latest messages displayed for the brand and personal queries. If an organization or a famous person actively post anything on the tweets, this will show among the organic results. For this, you have to boost your Twitter profile by regular posting, increasing the followers’ growth and retweets.
By tracking the SERP features, you will find whether your website or web pages are worth to Internet users or not. Otherwise, you will need to move towards improving the weak areas into your web pages. For this, you can reach out to the leading SEO company in Richmond Hill. At MindInventory, our team of SEO experts is well versed to the latest tool and techniques to improve your site visibility and rank it on the top of SERPs. Contact us today to know more.
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