Honestly speaking, migrating a website can be an issue - solving requirements - but it can get risky.
Problems you may face include losing ranks on Google or other search engines and losing important parts of your website. Scary, right? However, with all these troubles, a professional website development company in Kolkata is brave enough to pursue the challenge.
They are tech-savvy individuals and have years of experience in website migration. The experts will help you mitigate the risks with their website migration strategies. Let’s explore!
Can a Website Migration Influence SEO?
Yes, it does. However, migrating the website for the right reason provides a safer experience for visitors. Among other search engines, Google prefers fast and user-friendly websites. So, you should switch to a speedier web host that will boost organic traffic in the short term.
Advice from our side is when you are planning migrations, definitely consider SEO and choose the best website design in Kolkata.
Website Migration Checklist
1. Prepare Your Plan
Jon Mueller describes it well in one of his previous tweets. “I guess we’ve all seen our share of migration adventure and horror stories…it’s good to be diligent, plans carefully, execute exactly, and monitor carefully there.”
Therefore, one of the biggest mistakes that most people make while migrating a website is they don’t plan perfectly. Besides, they underestimate the importance of work and indispensable expertise.
So, what should be your actions?
Set your objectives. Calculate your timeline. Take help by choosing website designers in Kolkata, SEOs, analysts, UX, and content specialists on your team.2. Data Collection
The next important step is to collect data for upgradation, reference, and evaluation. The experts use multiple analytical tools like Google tools and the Semrush suite.
3. Make a list of current URLs
Create a list of the URLs of your existing site to match them with the URLs of your new site. Use Site Audit to locate all the pages on your new website. Once you have mapped the URLs, you should address the missing URLs and while setting up the redirects use a server-side 301 redirect to exclude old URLs from the index. Inattentive redirects can create redirect loops, chains, and dead ends.
4. Restrict Access to Your New Website
Before finishing the migration, one must prevent search engines from indexing the current version of your website. Otherwise, it might appear on SERP and clash with the existing version. You can follow:
Robots.txt files Use Password ProtectionNoindex Tag, and more.5. Consider DNS TTL Values
The visitors commonly use site names to find a website instead of the IP address. But for the computers IPs are necessary to serve up websites. Consult with the website design company in Kolkata and their techniques to migrate your website. If you want to change the IP address, update your DNS records. You can also imply time-to-live (TTL) values of the DNS entries of your website to reduce downtime. After the completion of the migration process, you can set the values back.
6. Make a Copy of Your Site
You should test and revise all the changes you have made before uploading it to a new server. However, don’t forget to keep a copy of it. Examine everything on a separate domain or subdomain to compare your new site to the existing version and adjust it before launch. So, if you are using a content delivery network (CDN), you must set it up for the test site.
Last Read
Website Migration is a tough job and needs more research and expertise to deal with it. Website development company in Kolkata applies careful migration techniques that keep your site in Google’s good graces. It’s better to create your custom checklist and proceed with the journey.
Sign in to leave a comment.