An email marketing audit checks nine things: flow coverage, flow revenue share, segment architecture, list health, sunset policy, deliverability posture, cam...
The 60 days after Black Friday decide whether the cohort was profitable. A week-by-week December and January win-back plan, plus the second order rate math.
Sell enrollment, not just units. The 12-month payback math on Black Friday subscription and loyalty-gated offers, plus the calendar and churn plays behind them.
How many dunning emails to send and when: the retry schedule, what each message should say, and why the card-update link matters more than the copy.
BFCM means Black Friday Cyber Monday. The 2026 dates, what the weekend actually does to DTC revenue, and the four numbers that decide your result.
Shopify's BFCM checklists cover inventory, theme and checkout. They skip the owned-channel layer that decides whether your Black Friday buyers ever return.
Discover smart Black Friday marketing ideas for ecommerce brands, including bundles, early access, tiered offers and paid media strategies that protect profit margins.
The best full-service email marketing agencies in 2026 — and how to tell true full-service (strategy, flows, design, SMS, retention) from email-only shops.
The 9 services an email marketing agency should deliver, what months 1–3 look like, what is never included, and the break-even math on hiring one.
Retention rate, repeat purchase rate, and churn measure different things. The formulas, when to use each, and the one metric DTC brands should watch.
Retention rate, repeat purchase rate, and churn measure different things. The formulas, when to use each, and the one metric DTC b…