Fahad Raza

@fahadraza

Fahad Raza is an SEO consultant with over 18 years of hands-on experience helping businesses grow through search. Based in Sydney, Australia, he currently works as an SEO Specialist at IKEA Australia, while also running KeywordProbe.com, a productized SEO service designed for small businesses and agencies. Over the years, Fahad has experimented with multiple online business models—from dropshipping to affiliate marketing—and distilled his learnings into a sharp, no-fluff approach to SEO. He is known for building practical frameworks, buyer-journey-driven strategies, and actionable roadmaps that cut through the noise of generic SEO advice. Through KeywordProbe, Fahad provides fixed-price deliverables such as keyword research, on-page SEO, blog content strategies, and guest post backlinks, helping small businesses compete with bigger players in search without the overhead of traditional agency retainers. When he’s not optimizing websites, Fahad enjoys reflecting on personal growth, exploring entrepreneurship, and creating resources that inspire business owners to think differently about SEO.

Joined Sep 2025 Last seen Sep 9, 2025

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The Great Search Migration From Google to AI Search

Search stopped being about search. Today's users want conversations, not navigation. They ask ChatGPT for recommendations, query Claude for analysis, and turn to Perplexity for research instead of clicking through endless blue links. This migration from keywords to conversations demands a complete rethinking of content strategy and keyword research approaches.

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Fahad Raza posted a new writeup in SEO Sep 9, 2025

SEO The Great Search Migration From Google to AI Search

Search stopped being about search. Today's users want conversations, not navigation. They ask ChatGPT for recommendations, query Claude for analysis, and turn to Perplexity for research instead of clicking through endless blue links. This migration from keywords to conversations demands a complete rethinking of content strategy and keyword research approaches.

Fahad Raza · 15 min read