Sam Morris

@sam_morris

MMO player since 2008, mostly raiding and theorycrafting. I write about WoW dungeon strategies, season changes, and the small details that decide whether a key gets timed or depleted. Occasional notes on other MMOs when something interesting happens. No hot takes — just what I learned the slow way, run by run.

Joined May 2026 London, United Kingdom

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From Hobby to Habit: How Weekly Game Updates Drive Engagement

The weekly game update has evolved into a pivotal anchor in the lives of dedicated players, dictating not only when they play but also how they feel about their gaming experience. This article explores the design mechanics that create habitual engagement, including the delicate line between healthy participation and exploitative game mechanics. Unpack the implications of these systems and how they can change the way players interact with their favorite games.

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Sam Morris posted a new writeup in Gaming May 21, 2026

Gaming From Hobby to Habit: How Weekly Game Updates Drive Engagement

The weekly game update has evolved into a pivotal anchor in the lives of dedicated players, dictating not only when they play but also how they feel about their gaming experience. This article explores the design mechanics that create habitual engagement, including the delicate line between healthy participation and exploitative game mechanics. Unpack the implications of these systems and how they can change the way players interact with their favorite games.

Sam Morris · 8 min read