AUTOMATED BULK SMS, BULK VOICE AND BULK EMAILS. HOW TO CHOOSE THE MOST EFFICIENT TOOL?

Every business should communicate with its clients. What channel will suit a task better? In this article, we consider several options, show their advantages and disadvantages, and help you to find a perfect solution.

Features

Bulk voice calls Interactive dialogues The delivery rate up to 98% Detailed statistics Calls records Not everyone absorbs information by ear A message should catch attention from the start  Call-center More variability in conversation Operators adjust quickly Claims can be solved during a call Operators often go off scripts The need for constant quality control Data disclosure risk  Bulk SMS Clients is used to it Messages are stored on the сontact's phone Links can be sent Characters limit The low delivery rate (about 70%) Often are ignored No open trackingE-mail campaigns Full tracking of customer actions Broad opportunities for testing Detailed messages Detailed messages The low open rate A letter may be read too late   

Time

Interactive dialogues Call 1000 clients in few minutes Clients hear a message instantlyTakes about 2 month for preparation 10-15 calls are made in an hour Clients hear a message instantly but it may be inaccurateTakes about 30 minutes to start Can be sent in few minutes Clients may read a message too lateTakes about 5 minutes to start Usually a message can be sent fast but it depends on the connection speed   

Effectiveness

An average purchase conversion rate is 2% Relatively cheap You pay only for seconds of conversationsAn average purchase conversion rate is 5% Extremely expensive The price depends on the number of calls that were madeAn average purchase conversion rate is 0,1% Relatively cheap The price depends on the size of a databaseAn average purchase conversion rate is 0,1% Relatively cheap The price depends on the number of characters

Key points

Consider your specifics! The choice of customer communication tool should be based on your product. It is better to sell complex products through call-centers and simple ones via e-mail or SMS.

The golden mean is bulk voice calls. They are not such expensive as a call-center, while they are much more likely to deliver information to a client due to higher delivery and open rates. Imitation of a real human voice involves customers to conversation and the IVR-scripts provide them more information or immediately place an order and transfer it to a manager.

The size of the contact base matters. If the base is small, you can call it manually. Voice mailings are most effective if you have bases of 1000+ contacts. SMS and e-mail newsletters, due to lower conversion, will be useful for bases of 5000+ contacts.

Always test your messages on small groups of customers. It is better to test several offers on groups of 100-500 people before sending them to all clients.

 

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