Beneath the flashy banners and exciting storylines of online services and platforms is a complex, high-tech ecosystem. The operator often didn’t create this system themselves; they ‘rented’ it from B2B providers. These providers build the reliable foundation that B2C online platforms are built on.
When you see a website of a B2C operator, you are really only seeing the tip of the iceberg. Hidden beneath it is a whole network of technological solutions that are essential for it to function.
Many operators themselves don’t create hundreds of entertainment modules; they get that content from third-party B2B providers.
What a user sees as a simple website is actually a complex platform, often provided as an “out-of-the-box” solution.
In addition, B2B providers are also responsible for security. They handle tasks like data protection and ensuring compliance with industry regulations.
Even the few operators who create their own platforms from scratch still work with B2B providers, like content aggregators.
Today, if you’re on the verge of launching your own online business, you don’t just need tools — you need reliable partners.
In this article, we’ll reveal exactly how B2B providers are driving the industry forward and making it much easier for future B2C operators to enter the market.
What Are B2B Solutions in the Online Platform Sector?
In the online services industry, B2B solutions ensure the operation of a user-friendly service.
B2B solutions are like a city’s infrastructure. Without electricity, water supply, or roads, cafés, delivery services, and shops cannot function. The same applies to the online services space.
Without B2B solutions, it’s impossible to imagine a stable platform or service hub operating online.
B2B providers create and maintain technology and compliance services that B2C operators such as online platforms, service providers, subscription services, and more rely on.
The primary aim of any B2B solution is to support a brand with platform providers, digital content, payment systems, KYC/AML tools, CRM, and a back-office so that it can quickly launch in new markets, scale efficiently, and stay compliant with regulations.
From the value chain perspective, B2B is very different from the B2C segment.
B2B is involved at different stages. For example, during product creation a studio develops entertainment modules, and then a tech provider connects the PAM (Player Account Management) and the rest of the infrastructure needed for further operation.
Then B2C takes over. The operator manages the product, runs marketing, and at the same time works with B2B tools like CRM or CDP. This cooperation delivers results: traffic comes in and is converted into registrations and deposits.
The more traffic there is, the greater the workload on support, VIP management, and payout disputes. The operator handles these, but through back-office consoles and case-management systems provided by B2B.
MGL works only in regulated markets, and for our example, we assume only a licensed operator. Holding a license requires regular reporting, and here B2B steps in again, helping collect the necessary data.
There are a few popular B2B formats:
- White-label: when you “rent” a licensed ready-made product and put it under your own brand. The speed of entering the market is the fastest possible.
- Turnkey: when you get a full technology stack and integrations under your own license, where you set up PSPs and content, manage the product, and own the infrastructure.
- API integration: you develop your own platform, connect PSPs yourself, handle marketing, obtain licenses, and so on.
Options like white-label and turnkey solutions reduce time-to-market and allow for scaling. When everything is already prepared, you don’t need to spend time on lengthy certifications and negotiations.
The full version of the article is available on the website: www.mygaminglicense.com/blog/b2b-solutions-for-igaming-how-technology-providers-drive-the-industry-forward
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