The natural referencing of a website which deals with multiple and diverse themes is a complex task. The semantic cocoon, an SEO technique created by a Frenchman, is becoming essential to improve the site's positioning on search engines. It combines the advantages of siloing and internal mesh.
The principle of the semantic cocoon
When the content of a site covers many and varied topics, or it is a niche site with little content, it is more difficult to find by search engines. A siled organization of the contents makes it possible to optimize their visualization and their crawl. At the same time committed an efficient internal link to all the pages related to the same theme, which creates a very dense and waterproof semantic cocoon. It is a particularly effective method for dealing in-depth with a specific theme.
The development of a semantic cocoon
Step 1
Setting up an SEO silo requires first of all to carry out semantic research around the targeted theme. The objective is to identify the most relevant keywords to include in the articles so that the site appears at the top of the SERP.
2nd step
Then comes the step of defining the secondary keywords and co-occurrences relating to all the subjects that can be connected to the main theme.
the cocoons thus created must answer all the possible requests submitted by Internet users.
Step 3
Then, it remains to carry out the internal mesh which connects the close subjects treating of the same topic to obtain closed silos. The task is delicate because a bad mesh will complicate the analysis work of crawlers and penalize natural referencing.
Perfecting a semantic cocoon
1) A hierarchy of content in an SEO silo is essential to cover all the subjects possibly related to a theme.
In this tiered system, general contents are placed at the top ranks, while specific items are placed at the lowest ranks.
Tools exist to immediately visualize the silo and simplify its design.
2) In addition, the landing page plays a key role in giving a visitor direct access to lower-level information without complex and time-consuming research.
3) the Last key to the success of an SEO campaign for a website, the SEO team must combine the use of semantic cocoons with an effective net linking strategy. Guaranteed results.
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