s psychology effect that describes the tendency that some people have to assume that others share their beliefs and will behave similarly in a given context.
Often we assume that the people who will use our web application, Mobile app, or platform think just like us. As a result, we project our behaviors and reactions onto users and we end up having a web that doesn’t convert or engage with the audience ☠️
👉🏻 Remember that your users have different backgrounds, mindsets, mental models, and goals.
In other words, they are not you❌ So your job is to go out there and investigate what their lives are like, how they think and use products like yours.
Testing with real users (not your teammates, friends, or family) allows you to learn how to create products that are right for those who will use them.
This may be time-consuming, but it’s the only way to be sure that you’re moving in the right direction.
In Dipa solutions we help our clients to deliver exceptional experiences to their clients so they achieve their sales goals 😎
✅ Do you want to be part of this? Just get a free consultation with our team of experts and start improving your digital performance now 👉🏻
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