Are you able to implement an omnichannel marketing strategy with existing CRM? If yes, then keep enhancing its capabilities for the good. However, as per our decade-long experience in ERP/CRM implementation, not many CRM’s have all the crucial features to accomplish that.
Salesforce Marketing Cloud is an exception to most modern-day solutions and is a must-have tool for your business. Salesforce marketing cloud integration allows you access to a wide range of solutions including Social Studio, Email Studio, Mobile Studio, Interaction Studio, and Journey Builder which each is designed for a specific marketing operation.
Integrating marketing cloud with Salesforce org brings you numerous benefits:
- Identify Customers Easily
Understanding customer behavior is a tough job especially if your solution lacks real-time analysis features. With Salesforce Marketing Cloud Integration, you have access to entire organization data which certainly would be helpful in decision making. You can make use of integrated platforms to target customers via email campaigns, surveys, and other marketing activities. Based on collected data and patterns, you can devise strategies to improve interactions with them on various digital fronts.
- Personalize With Them
Does your existing tool allow you to personalize with customers easily? If it lacks personalization, then SFMC can be the solution for you. It leverages AI to deliver personalized recommendations and searches based on the user’s interests and likings. You can use automation capabilities to personalize with customers on websites, social media, email, call, and mobile messaging.
- Analyze the Impact
With Salesforce Marketing Cloud, you can collect data, personalize easily, and analyze interactions for maximum gains. While the first two capabilities help you improve customer engagements, you must also lay emphasis on analyzing customer interactions. SFMC provides forecasts, engagement scores, and advanced analysis tools so that you can measure the impact of your activities in real-time and make quick changes for maximum conversions.
Bottomline
With Salesforce marketing cloud integration, you get a centralized view of your marketing efforts on email, mobile, web, and social platforms for maximum gains. All you need to do is to identify the right tools and make a comprehensive strategy around those solutions. With the right tools and expert Salesforce Marketing Cloud Consultant, you can design your system in such a manner that you will hardly need any external solution to run your marketing operations.
To have a business-centric Marketing Cloud integration, connect with Damco, leading Salesforce marketing cloud implementation partners in the USA.
Source: Gain Complete Success With Salesforce Marketing Cloud Integration
