During the COVID-19 pandemic, the industry has suffered harm. This is explained by the closure of stores owing to the lockdown, the maintenance of a low store occupancy, and the caution of customers who don't want to touch the packaging for fear of contracting an infection. For example, according to data released by Kantar in March 2020, the Hair Care Products Market had a decrease in growth in 2020. Additionally, the government's precautionary measures cause the government to delay and reduce the distribution of goods, which lowers sales. For instance, according to data released by the Economic Times in February 2021, the COVID-19 causes a 4.1% overall drop in global maritime trade in 2020.
The trend of having coloured hair among young people is predicted to increase demand for dyes and colours, particularly among women. For instance, according to information made public by Breast Cancer.Org in December 2019, 33 percent of women in the United States who are 18 or older and of any race are estimated to colour their hair. Of these, roughly 75% are of black origin. Additionally, the popularity of having long hair and the use of various hairstyles among males has led to an increase in the usage of hair styling products. Throughout the anticipated period, this is anticipated to support the expansion of the worldwide Hair Care Products Market.
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