The global Healthcare Gamification Market size is predicted to reach $9,040.90 million by 2031, increasing from $3,260.00 million in 2021, at a noteworthy CAGR of 11.0%.
Impact Analysis of COVID-19 on the Healthcare Gamification Market
The novel coronavirus pandemic has had a devastating effect on several industrial sectors. The COVID-19 pandemic disrupted production activities and consequently led to economic losses. Governing bodies’ enacted social distancing regulations and travel restrictions to combat the spread of the virus. This led to a shortage of workers and disrupted the production and supply of industrial and consumer goods.
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However, COVID-19 impact on healthcare gamification market gave a boost to digitalization across the world. As a result, the global healthcare gamification market demand experienced positive growth during the pandemic. Due to travel restrictions and social distancing, geriatric people experienced isolation and loneliness, and this led to an increase in anxiety, dementia, and depression among older people. Also, people were unable to meet or book an appointment with the doctor due to travel restrictions and lack of transportation facilities, thereby increasing the adoption of healthcare games.
During the pandemic, medical practitioners used healthcare gamification apps to monitor and track prescriptions, medicine, and patient's health. Medical professionals used gamification techniques to learn and plan surgical procedures through simulation. Additionally, AR games were used to improve both the physical and mental health of patients and co-workers. As a result, the demand for healthcare gamification increased during the COVID-19 pandemic.
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Global Healthcare Gamification Market Size Analysis
The outbreak of the novel coronavirus accelerated the adoption of digital technology in several industrial sectors including retail, education, entertainment, healthcare, and automotive, among others. Organizations, companies, firms, and stores adopted a digital business model to maintain operation and preserve revenue flow. Mobile-based apps were developed to track the pandemic. The digital transformation gave impetus to the application of gamification techniques in healthcare settings.
Medical practitioners used gamification techniques to educate and motivate patients. Also, healthcare games are used for sharing information, booking an appointment with doctors, and tracking and monitoring the clinical outcome of patients. The growing adoption of gamification techniques in the healthcare sector by medical practitioners for learning, motivation, and tracking is the main factor driving the healthcare gamification market trends.
The design and development of a healthcare game is an expensive and time-consuming process. The failure of the game to attract consumers will lead to revenue losses. Also, these games contain serious information about diseases and preventive measures, which may not be useful for the user and consequently lead to boredom. High development cost and low acceptance of healthcare games among consumers are the main factors expected to hamper the growth of healthcare gamification market analysis.
The increasing penetration of smartphones and the internet is anticipated to provide growth opportunities for the global healthcare market in the coming years. The rising disposable income has fueled the demand for smartwatches and smartphones in developing countries. Most healthcare games are designed for smartphones and wearable devices. Furthermore, the ultimate aim of the mHealth app is to enhance the well-being of users. The growing penetration of smartphone-based health games will provide healthcare gamification market opportunity for the market in the coming years.
The global healthcare gamification market analysis is segmented based on game type, application, end-user, and region.
Global Healthcare Gamification Market Share, Segmentation
Game Type:
The game type segment is further classified into exercise games, serious games, and casual games. Among these, the casual game sub-segment held the largest healthcare gamification market share in 2021. The adoption of casual games had increasing among teenagers and youngsters. Along with the entertainment, teenagers and youngsters use casual games for learning about diseases and their preventive measures. Also, casual games are being used to motivate and increase the cognitive abilities of youngsters. The increasing adoption of casual healthcare games among consumers is the main factor driving the market during the forecast period.
Application:
The application segment is further classified into education, therapeutic, prevention, and others. Among these, therapeutic application sub-segment held a dominant healthcare gamification market share in 2021. The patients are increasingly using healthcare games for documenting prescription, tracking medications and disease symptoms. For instance, Mango Health app, reminds patient to take their medications as prescribed. This has helped medical practitioner in maintain the patient’s health record and recommending personalized therapy and medication overall well-being of patient. The increasing use of healthcare games in therapeutic application is the key factor driving the market during the forecast period.
End-user:
The end-user segment is further classified into consumer-based and enterprise-based healthcare games. Among these, the consumer-based sub-segment is anticipated to have a dominant market share in 2021. People around the world are getting more health conscious and using smartwatches and wearable devices to monitor one’s health. Smartwatches and wearable device manufacturers are incorporating casual healthcare games into their devices to address the unmet needs of the consumer. Such factors are expected to propel healthcare gamification market demand in the coming years.
Region:
The healthcare gamification market size in the Europe region is projected to show the fastest growth. Increasing adoption of gamification and the presence of technology-savvy users are driving the demand for Healthcare Gamification in Europe. Furthermore, the rising geriatric population and increasing prevalence of chronic diseases such as diabetes are expected to provide growth opportunities for the healthcare gamification market share during the forecast period.
Key Players in the Global Healthcare Gamification Market
Some of the leading healthcare gamification market players are
FitbitAyogo HealthMicrosoftBunchballAkili Interactive LabsEveryMoveHubbub HealthJawBoneMango HealthGoogle LLCCognifitAnimocaCohero HealthNike
In March 2021, GOQii Inc., a reputable provider of fitness technology from India, collaborated with Hong Kong-based Animoca Brands. By working together, the organizations hoped to offer a range of services, including gamified fitness activities and healthy behavior, by utilizing blockchain tokens and developing a metaverse ecosystem for preventative healthcare.
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